Alesha Dixon’s Fashion Business – LittleBlackDress.co.uk, Gives Away 1,000 dresses to new mums and those in need and raises funds for Refuge, the national domestic violence charity.
New mums and others in need, can treat themselves to a luxury dress for just a £10. This will cover postage and a £5 donation to Refuge, who help parents and children fleeing domestic violence in the UK.
TV personality Alesha Dixon explains: “The no-strings-attached offer is to give women a much-needed boost, at a time when they often put others first. We’ll also send £5 for each dress despatched toRefuge, which is a fabulous charity that helps those most vulnerable in our society.”
Jess Cunningham of the Apprentice and Big Brother fame and HRH Princess Tessy of Luxembourg are also supporting the initiative.
Jess is celebrating the birth of her 4th child and trying to help what she calls “mum-preneurs” – women pioneering new business ideas.
She said recently: “I know from experience that after having a baby, some women lose their identity and their confidence. I wanted to get behind this campaign as first and foremost, i love that £5 from every dress goes to Refuge and also, for a new mum, a gorgeous dress that fits well is a complete confidence changer. And I am all about women empowering women”
Princess Tessy of Luxembourg, a mum of two boys, a businesswoman, UNAIDS young girls ambassador and co-founder of Professors Without Borders said: ‘I believe fashion can lift up spirits, empower and unite. Little Black Dress is known for its range diversity which match every woman’s unique style.
‘I’ll be working with LBD and Alesha to identify how we can help women without financial resources, feel confident and beautiful. I am confident that with this new initiative LBD, Alesha and myself will be able to bring some new long lasting memories to women – new mums, businesswomen, students, advocates, and everyone else to make them feel strong and ready for new adventures and challenges. I’ll am also very honoured to help Refuge by maximising the amount of support LBD can provide over the next 12 months.’
How to enter?
Simply share your stories and tell why you need a free dress. Please visit the blog page www.littleblackdress.co.uk for more details.
Dresses will be from the Little Black Dress Collection and the Alesha Dixon Collection.
