Alessa is so much more than just fine jewellery. It is a love story, the one of two individuals Alessandra Robles and Yuvraj Pahuja who met around their passion for gemology and who gave birth to Alessa Jewelry.
The brand underlines their mutual love, their passion but also their different cultures.
Alessandra grew up in picturesque Guatemala and Yuvraj grew up in an Indian family who has been in the jewellery industry in the Middle East for five generations.
A cross between creativity, craftsmanship and corporate social responsibility is what constitutes Alessa Jewelry.
Established four years ago, along with the Give Wings Movement, Charity Week aims at helping underprivileged youth and raising awareness on the education and health issues surrounding them. Giving back to the community is a value shared by all the members of the Alessa Jewelry team who believe we can make a difference in the lives of children in need, one action at a time.
This year’s major action Charity Week 2018 will be taking place from March 5th to 18th during which every piece sold at their boutiques and online donates 20% to four non-profit organizations based in Guatemala.March 5th will also unveil the limited edition Give Wings Collection 2018.
The limited-edition collection has specifically been designed to raise money, awareness and support across different non-profit organizations in Guatemala. Alessa donates 20% of its sales for every piece sold from the Give Wings Collection all year round.
The whole concept is another facet of statement jewellery. Alessandra Robles states “The Give Wings Collection is for us a symbol of freedom, rebirth and strength. For us, each piece sparkles with a purpose and a committed message, therefore, making each holder an ambassador to a great cause.”
This year the design of the collection is inspired by swan wings.Available in both white and rose gold, the collection adorns magnificent white diamonds and flamboyant rubies. Alessa is proud to donate 20% of sales of each piece sold from the Give Wings Collection across its non-profit organization partners.
