The brand was created in 2018 in Moscow by young designer and model Andrey Mardo. The concept of the brand is based on the creation of clothing with a social context for the bright representatives of the new generation.
The first collection of the brand is a graduation project within the framework of training at the HSE School of Design, but the brand quickly found its audience and developed into a full-fledged fashion brand. Investigating the significance of personality in the modern world, the designer devotes each collection to relevant socially significant phenomena.
The SS21 collection of the MARDO._ brand is based on the designer’s meditation about the blurring of the line between the real and the virtual, which is being erased more and more every day. How to replenish resources and get new experiences with closed borders? How to grow and develop while being alone with yourself? During the development of the collection, the designer managed to answer these questions for himself, and the work was built in a new way for the brand, according to an entirely new principle: initially, all things were designed in 3D, then virtual fittings were carried out, and only then were they transferred to real models. This concept allows a designer to avoid overproduction and reduce the amount of materials for creating samples and models. The collection includes summer dresses made of technological materials, jackets made of organic cotton, dyed with eco-friendly dyes and vegan-friendly leather products.
The collection, presented on a sunlit beach, showed off a wide assortment of faux-leather jackets and tops, all with an appropriately golden-sand color palette. A perfect collection for a vacation to Dubai or Burning Man, with the ever-popular fringing also being featured in the collection. We especially loved the black biker jacket and pants combo. A beautiful show that combined all-time classics with some modern 2020 twists.
