Ananya, meaning ‘unique’ in Hindi is autological, as this is exactly what the brand stands for. It’s the embodiment of tradition reimagined; the perfect blend of historic cultural values and striking, contemporary design.
New for Spring 2019, Ananya is launching its new ‘Mogra’ collection, which has been inspired by the Jasmine blossom and designed to celebrate the flowers spirit of unity and divine hope. Traditionally, Jasmine garlands are worn to celebrate a woman’s femininity and strength; wearing the flowers in one’s hair is also a symbol of good fortune in Southern India.
The intricate pieces in the Mogra collection have been crafted using White Diamonds, Mother of Pearl and brightly coloured stones, such as Yellow Sapphire, Blue Sapphire, Pink Sapphire, Tanzanite, Pink Tourmaline and Emerald – all sculptured into contemporary geometric forms, representing the flowers tradition as a symbol of internal clarity and enlightenment.
Designed by the brands namesake, Ananya Malhotra, the collection features an array of high-end earrings, ear jackets, rings, bangles, bracelets and necklaces, all designed with the 21st century woman in mind.