“Education and versatility are key to a career in make-up artistry, and IMATS London provides that in abundance.”
FabUK Asia is extremely excited to be invited to IMATS London 2018, the annual International Make‐Up Artists Trade Show, which is almost upon us and this year’s event is to be the biggest and best yet!
Michael Key, is an Emmy Award-winning Make Up Artist, whose credits include much of the Star Trek franchise, (The Next Generation, Deep Space Nine, Voyager), along with Jingle All the Way, How the Grinch Stole Christmas, Coneheads, to name a few. In 1996, Key started the Make-Up Artist Magazine and the International Make-Up Artist Trade Show, (IMATS), in 1997 to connect Make-Up Artists worldwide, providing them with resources, networking opportunities and inspiration.
Established in 2002, IMATS London gives you the tools you need to grow as an Artist in theatre, film, TV, fashion and editorial. Classes often range from age-makeup applications and red-carpet glamour to body painting and beards. The IMATS has now grown into the make-up industry’s premier trade show, with six events staged around the world every year in London, New York, Los Angeles, Toronto, Atlanta, and Vancouver.
A professional, a student or just someone who has a pure love, passion and attachment to the world of Make Up Artistry, IMATS provides the perfect platform and opportunity to source and sample a diverse range of products, experience demonstrations and the education from expert industry leaders. Oscar, BAFTA, and Saturn award-winning professionals can be found delivering masterclasses, such as how to perfect age-makeup applications, red-carpet glamour and body painting, while new products are often showcased and sold for the first time.
All eyes will be focused on beauty at IMATS London. Watch the royal wedding on a large TV screen; discover the latest make-up products; discuss the latest techniques; learn tips and tricks from top artists; see incredible demos; enjoy beautiful body-painting works; shop with amazing discounts; and so much more!
Professional make-up artists and enthusiasts will get a chance to experience the excitement of this year’s IMATS London surrounded by brands such as Kat Von D Beauty, Kryolan Professional Make-up, Royal & Langnickel Brush Mfg., M.A.C. Cosmetics, Make Up For Ever, Urban Decay, NYX Professional Makeup, Nars, Bdellium Tools, Inglot and many more.
A wealth of knowledge and experience from industry leaders will be shared with those seeking to improve their skills. Don’t miss artists such as David Malinowski, co-winner of this year’s Oscar, BAFTA and Make-up Artists & Hair Stylists Guild Award for his work on Darkest Hour; Lan Nguyen-Grealis, renowned artist, author and beauty editor of Phoenix magazine; Einat Dan, a multiple award-winning make-up artist whose work has appeared in Vogue, Elle, Posh, InStyle, Maxim, Tatler and other publications; the Kat Von D Artistry Collective, and many more amazing artists and leaders.
International students will race to create winning looks and take home cash and prizes. Battle of the Brushes themes this year are Wildwood Warrior for beauty/fantasy and Victorian Emporium for character make-up.
Royal & Langnickel will sponsor this year’s beauty competition. Additional speakers to be confirmed.
Produced by Make-Up Artist magazine, IMATS is also held annually in Los Angeles; New York; London; Toronto; Vancouver, British Columbia; and Atlanta. For more IMATS and make-up industry updates, connect with IMATS on Facebook, Twitter, Instagram and YouTube.
By Sheena Sedani
Visit http://imats.net/2018-london/ for tickets, timing and more information.