Building on 9 years’ success, Lifestyle London #LLND2019, Pakistan Fashion Week Season 15 has been yet another resounding success. It’s been a weekend of colourful Pakistani lifestyle, fashion and exhibitions at the Institute of Directors, 116 Pall Mall, London on the 4th and 5th May.
As part of the opening show on 4th May, the event included a catwalk section featuring LGBTQI models as a platform to show ‘we’re all in it together’. In 2018, Pakistan’s Parliament passed a law guaranteeing rights for transgender citizens and outlawing discrimination by both employers and private business owners; this landmark move is held by the country as historic and Riwayat is using this occasion to promote further acceptance and tolerance of marginalised communities in Pakistan, the UK and beyond. The catwalk featuredAsifa Lahore, Britain’s First Out Transgender Muslim Drag Queen, among others.
The event brought together more than 50 exhibitors and 30 leading designers, including Ahmed Bham, Rana Noman, Fahad Hassayn and Agha Noor, with Maheen Khan as Patron of the show. Influencers and celebrities from Pakistan, Canada and India attended this fantastic event. Laiba Zaid, Mehwish Hayat, Azfar Rehman, Shanzay Sheikh, FauziaAman, SadafKanwaland others contributed to making this such a hit.
The event took place at the exclusive venue of The Institute of Directors at 116 Pal Mall in the heart of London, the Nash Room, with its splendid chandelier, historic oil paintings and metres-long carpet a perfect setting for glitz and glamour. Great music was provided and live music belted out by 4 Poofs and a Piano – who first rose to fame on the very popular ‘Jonathan Ross Show’. The ‘meet and greet’ was a storming success with plenty of media attendance, interviews with Fahad Hassayn, Adnan Ansari and was reported on Ary News.
Riwayat is the main UK exhibitor of the flourishing Pakistani clothing industry through its Pakistan Fashion Week, collaborating with designers to make their services available in a one-stop experience. Riwayat shows have successfully connected western customers with the opportunity to access Pakistani designers directly whilst seeing the latest trends and styling on the catwalk. Spectators at the 3 sold-out shows were not disappointed, judging by the enthusiasm from the applause.
Adnan Ansari, Creative Director for Riwayat said, “We are excited about bringing this expanded event to the UK. We had our best line up of designers yet, along with exhibitors showing Pakistan crafts. As always, I’m proud to be representing Pakistan in London, raising awareness of our country and what we bring to international markets through our tradition and heritage.In addition, I am particularly pleased to have included Pakistan’s LGBTQI community in this event. Recent events in Birmingham have projected the notion that the Pakistani community around the world are intolerant toward marginalised communities and Riwayat are using this event to show the solidarity and equality with all communities around the world.”
Show Produced & Directed by Adnan Ansari
Choreography by Hira Shah
Styled by Saima Kiran
Choreography Hira Shah
Model coordination by Muneer Muhammad
Photography by Shahid Malik @iamshahidmalik
Media partners ARY
Brand Director HajraLalljee