The leading brand name in luxury Indian fashion for a global platform, Pernia’s Pop-Up Shop, a property of Purple Style Labs, launched its first international store on Saturday 9th November 2019 in the heart of London’s Mayfair district. Pernia’s Pop-Up Studio opened its doors at 11 Grosvenor Street to welcome a who’s who guest list of celebrities, influencers and VIP guests, including actresses Priya Davdra, Amrit Maghera and Sara Khan; Bollywood celebrity coach, Afreen Khan; and a host of social media influencers and fashionistas.
Synonymous with the crème of Indian fashion accessible globally via its world-famous online platform, Pernia’s Pop-Up Shop, the brand has established several,coveted offline stores across India, now bringing a discerning edit of both heritage and new gen Indian designer collections to the heart of the Capital’s luxury fashion district.
Collections at the London store will feature a consistent rotation of leading fashion houses, stocking 50 plus designers such as Rohit Bal, Gulabo by Abu Sandeep, Tarun Tahiliani, Anita Dongre, Anamika Khanna, Gaurav Gupta, Amit Aggarwal, Manish Arora, Rohit Gandhi + Rahul Khanna, Varun Bahl, Shantanu & Nikhil, Ridhi Mehra, Masaba, Papa Don’t Preach, Samant Chauhan, Gopi Vaid and Shivan Narresh among many others.
Purple Style Labs (PSL), the parent company of Pernia’s Pop-Up Shop, is an Indian premium luxury fashion house with omnichannel presence, founded in September 2015. It aspires to take Indian designer brands global through the multi-designer online retail channel – Pernia’s Pop-Up Shop and offline stores – Pernia’s Pop-Up Studio. Since the acquisition of Pernia’s Pop-Up Shop by PSL in February 2018, they have rapidly expanded their shelf space in the last 20 months, opening eight offline stores across Mumbai, New Delhi, Bangalore and Kolkata and are now on track to be the biggest retailer of Indian designer brands across the globe.
With a vision to take Indian fashion global via expansion of its online and offline IP’s, Pernia’s Pop-Up Shop, Pernia’s Pop-Up Studio and The Stylist, PSL has also started investing in Indian designer brands as they expand the luxury shelf space in the international market. PSL is actively backing them to help them scale their businesses, starting with the acquisition of a stake in House of Masaba, one of the most promising fashion labels in India. They hope to continue this trend by adding new names to the list in the coming few months.
Purple Style Labs’ much-awaited ninth store and first international store has now launched in the heart of London’s Mayfair and is the result of a year of strategising, planning and production. London being one of the most important shopping districts in the world makes it the perfect backdrop for their first international store, be it for their loyal clients in the UK or their globetrotting clients based across the world, who visit London regularly.
Speaking about the London store launch, Purple Style Labs CEO Abhishek Agarwal said, “This has been great. We have been selling to international clients for a very long time now, so this is the first step to opening international stores in the future.”
Eastenders actress Priya Davdra said, “I’ve followed Pernia’s Pop-Up Shop on social media for a while and all the collections are amazing, The store looks fabulous and I can’t wait to take a look around and see some amazing styles.”
Photography: Deepa Shukle