Pakistan Fashion Week 14 successfully raises the profile of the evolving Pakistani fashion industry in the capital city of the UK
Riwayat has delivered its best show to date in the heart of London, Pakistan Fashion Week 14 (#PFW14) was held at Hilton on Park Lane over this weekend. Headlined by Designer Saadia Mirza and famous models Fouzia Aman & Omer Shahzad, the luxury pret shows showcased an impressive 25 designers and an unprecedented footfall of 3,500 attendees. PFW14 was Powered by Fatima Salamat and Unique and for the first time ever PFW 14 had arranged Afternoon tea with Influencers & renowned bloggers by FEYA Cafe
Adnan Ansari choreographed the event, a return to his core passion, The access for many Londoners and others who travelled across the UK to see the shows is invaluable, allowing access to Pakistani designers without leaving the country.
PFW14 has become the main UK exhibitor of the flourishing Pakistani clothing industry, collaborating with designers to make their services available in a one-stop experience. Designers included Saadia Mirza, Aisha Imran, Ayesha Ibrahim, Komal Nasir & Hamna Amir.
Chris East, Co-Founder and Producer for Riwayat said, “We are pleased with the feedback and turnout, our custom made ramp was 32 meters to allow so many more to be in the front row and more of our audience to see the show with full views. Riwayat is thrilled to be able hold these shows with such a receptive audience, this drives us to deliver our best experience yet”.
Photos by Fabuk Photographer: Michael Atkinson