ATELIER ZUHRA UPCYCLED DENIM is a seasonless collection that was born out of the necessity to explore new avenues of sustainability and slow fashion.
Atelier Zuhra is a Dubai based couture house well known for its highly embellished gowns admired by celebrities and women of influence gracing the international red carpets. The maison’s aim is to enhance women’s femininity while offering outstanding quality and long-lasting expertise in fabricating delicate embroidery. The brand masters the craft of artistic design using precious elements that make Atelier Zuhra’s creations timeless.
In a time of many global changes, the house was inspired to give a new life to clothes by creatively re-using old stocks of denim.
Each and every denim jacket is adorned by an elaborate handmade embellishment of a unique design that makes each piece one of its kind garments, reproduced in a ‘slow fashion’ manner.
The collection offers a variety of denim colours and styles with uniquely designed embellishments.