LONDON — September 21, 2026 — Before the models took to the runway for AADNEVIK’s Spring/Summer 2027 show, the real transformation unfolded backstage. Captured through the lens of photographer Murat Can Şen, the backstage coverage offers an intimate perspective on the craftsmanship, preparation, and creative intensity behind the collection, titled “Persephone: Between Paradise and the Underworld.”
Crafting the Myth: Beauty, Leather, and Couture
The backstage imagery highlights the complex artistry required to bring Hila and Kristian Aadnevik’s mythological narrative to life. From intricate lace corsetry to hand-embroidered floral motifs, the behind-the-scenes atmosphere captured the seamless collaboration between the design team and beauty masters.
“Persephone is the romantic heroine of this collection; a woman caught between innocence and darkness, fragility and power,” said designers Hila and Kristian Aadnevik. “We were fascinated by her transformation. She begins surrounded by flowers and sunlight, descends into a mysterious world beneath the earth, and returns changed.”
Key Backstage Highlights
- Hair & Styling Direction: Legend Sam McKnight and Mr. Smith at Premier Hair and Makeup sculpted hair looks that transitioned alongside the collection’s narrative arc—from soft, flowing textures to sleek, structured finishes.
- Beauty & Longevity: Lead makeup artist Michelle Webb (Burn Beauty) alongside Chloe Walsh (Clomaná Beauty) crafted makeup looks that balanced luminous skin with dark, dramatic eyes. Preparation included specialized skin treatments by Viviana Botoaca of Geneviv Clinic.
- Precision Tools & Finishes: Final backstage touch-ups were executed using precision tools provided by Ajay Sethi at Tweezerman UK.
The Artistry Behind the Duality
Murat Can Şen’s imagery documents the transition of the garments up close—from weightless silk chiffon and French lace in pale blush and ivory to hand-braided leather corsets, deep pomegranate red crystals, and dark velvet accents.
The behind-the-scenes documentation underscores the house’s signature couture techniques, showing the balance of fragility and strength before the looks met the spotlight.
Backstage Photography: Murat Can Şen