Lazo Freeman: Meet one of the most influential gentlemen in town

Lazo is one of the most efficient professionals in the UK, specialised in sculpting physiques body and minds.

About his credentials:

  • Qualified NLP practitioner
  • Demartini Method facilitator
  • Evaluation of personal self-image congruency
  • Evaluation study of axiology, determining highest values assessment
  • Strategic dynamic design to complement lifestyle
  • Environment and awareness analysis and design
  • Result driven, inner game mentoring
  • Nutritionist and supplement expert on specific metabolic typing
  • Realistic goal setting and problem solving
  • Athlete performance visualization coach
  • detoxercise concept inventor with Vivienne Talsmat (uk leading nutritionist)
  • Winner and overall champion of best body transformation in 2005, awarded prizes and cheque by Super model Cindy Crawford
  • 1st place uk Mr perfect 2006
  • 1st place natural Miami universe 2007
  • 3rd place heavy weight natural Hollywood Worlds 2007



  1. Please could you tell us about your background and how it leads to the work you do today?

Back in the early 2000s I was studying biochemical engineering, not sure where my life will lead, overweight and out shape due to party student lifestyle, great at science but really did not enjoy my course, issues with family break up, friends and companions where not the tribe I wanted to hang out with, felt isolated … Decided to figure myself out. Like the ancient Greeks believed that if you strengthen the body you strengthen the mind.

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I had no control of my external but I had control over my body. Entered the UK national body for life competition, a 12 week body transformation / I ended up winning for 2004 awarded by super model Cindy Crawford.




After winning I decided that I want everyone I had the privilege to work with to achieve the same feeling I did, by transforming there body and there life. So I go to work as an academic and clinical experimental researcher in habit changes, psych positive behaviour, nutrition and exercise while competing and winning various body building shoes. My art and craft has been worked on for the past 10 years. As now London tops body transformation coach.


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  1. How would you describe your work to someone who hasn’t seen it before?

It’s shifting client’s mind-set and fighting for an individual why, working bespoke to a client’s human condition before setting the exercise and nutrition plan. For transformative sustainable change and impact. The body is your only home, take care of it, it will take care of you more ways than one



  1. Who else it’s behind your brand?

I have my own educational program for personal trainers becoming a body transformation coach / teaching 5 essential disciplines to give the very best service to their clients

Rehan Jalali worked with the Jamaican sprint team, Louis Hamilton, Ben Affleck, Sylvester Stallone and a number of Hollywood celebrities from Beverly Hills is part of the team at BTA.

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  1. What or who has been the biggest singular influence on your work?

My mother – Tara Jabar. Her dedication to combat cancer, to take care of her health and see thing through is my biggest inspiration


  1. Which project have you enjoyed working on the most so far?

BTA – seeing our students making a difference to the world of health and fitness as a servant of love



  1. Who has been the most famous person you have work?

Jude Law and Jermey Gilly as a patron for Peace one day (  – marking 21st September of a day of non-violence, awareness, music festival, reconciliation, and unity


  1. Where people can find more about you and your future projects


Interview by Rebeca Riofrio – CEO


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About the artist:

CeCe Peniston, Is an American recording artist and former beauty queen.  In the early 1990s, she was one of the most successful dance club artists in the history of the U.S. Billboard Hot Dance Music/Club Play, scoring five number one hits in the chart within three years.  Her signature song “Finally” (#5 in the Hot 100 and #2 in UK Top 75) became one of the biggest dance singles, selling three million copies worldwide.

Peniston has performed at private engagements for Aretha Franklin’s private birthday party in Detroit, Michigan, Pope John Paul II in Rome at the Vatican (as a member of the gospel band Sisters of Glory) and the 42nd President of the United States, Bill Clinton, during both of his inauguration ceremonies in Washington, D.C. She was the first foreign female entertainer to perform in post-apartheid South Africa. … (read more in )

My personal favorite:


  1. Please could you tell us about your background and how it leads to the work you do today?  I come from a family of models, dancers public speakers and then there’s me . So I being in entertainment and fashion don’t seem so foreign. This helps me in what I do because they always push me to be greater.
  1. Where are you base? I’m based in Arizona USA.



  1. How would you describe your work to someone who hasn’t seen it before? I have so many diff things I’m involved in from an independent movie, to swimwear and line of accessories to studio and still performing live and energy drink, including alcohol called SHE.


  1. Who else it’s behind your brand? I have a team of people who have helped Janine Willingham with bikini vixen and Cynthia spears and was also partly inspired by a friend of mine Dionne.


  1. What or who has been the biggest singular influence on your work : I meet with my team about ideas, I pray about it and see what’s out there and strive to go a different direction.


  1. Which project have you enjoyed working on the most so far? So far this year I’ve enjoyed working on my line because it’s so different from what I normally do and really challenges me.


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  1. Who has been the most famous person you have work?I styled 90’s artist Adinda Howard so far but there is more to, as far as my career is concerned I would say Bill Clinton, I performed for him during election time and several times since that.
  1. Where people can find more about you and your future projects

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On my itssewuniqueswimwear by Cece Peniston

on Facebook

and building other sites as we speak.

Please check her UK hit:





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Rebeca Riofrio


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After successfully launching her brand in 2014 at Fashion Scout in London, this season saw Candice Cuoco take to the runway once more to present CCUOCO’s SS16 collection, Persephone.


The collection draws its inspiration from the darker side of romance. Named after the Greek goddess Persephone, who was the daughter of Zeus and the harvest goddess Demeter, and is the queen of the underworld. Homer described her as a formidable, venerable majestic princess of the underworld, who carried into effect the curses of men upon the souls of the dead.

Candice personified her take on romance in this collection, the darker more sorrowful side love and beauty. Love is not always a fairytale and sometimes leaves a scar but scars can be beautiful. The collection shows the chaos that can come out of love and the passion that can produce something beautiful from something dark. The collection is a reflection of a woman in love, every woman’s story looks, sounds and feels different, this collection represents one small story of many.



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Many of the silhouettes were cut to flatter a woman’s shape as Candice loves to play with lines on the woman’s body. The silhouettes are a reflection of CCUOCO and have remained a strong core of the brand from its launch in 2014.

This season saw a more feminine side of CCUOCO, still using the CCUOCO statement material of leather but adding softer romantic fabrics including organza, silk satin and silk chiffon to compliment the Spring/Summer season. Colours this season included maroons, navy, creams and black but through the introduction of sheer fabrics and patterned materials the collection took on a new persona within the CCUOCO aesthetic. The collection also featured this season hand sewn embellishment using clear and black crystals and studwork.

Candice Cuoco’s personal favourite of the collection was the finale dress, a black long sheer gown that through its shape, material and colour embodies the entire collection. Dark and mysterious but elegant and feminine: the perfect combination of the qualities of the female race.