Immersive pop-up store by Bravado and Twentieth Century Fox will open from October 18, 2018 – January 6, 2019
In celebration of the iconic rock band, QUEEN, and the release of Twentieth Century Fox’s forthcoming movie Bohemian Rhapsody, Bravado, Universal Music Group’s brand management and merchandise company, will open an immersive shopping experience for fans on 18th October, alongside a special light installation on Carnaby Street.
The curated shop will sell official merchandise and apparel along with an exclusive collaboration by Bamford. The shop will also host an immersive fan experience by Manuela Gray, Roger Taylor’s favourite tattoo artist and a grooming station by Hawkins & Brimble.
Located at 3 Carnaby Street, the shop will open on 18th October 2018 until 6th January 2019. To mark the opening of the store, expect a visit from Freddie Mercury’s famous Madame Tussauds London figure, a must-see photo opportunity for all Queen fans.
Apparel
A range of exclusive clothing will be available to buy including Queen’s iconic Crest logo across t-shirts, a baseball jacket and windbreaker. Vintage Tour Tees will be available in 5 different designs which run from the 1975 tour crest through to the European 1984 tour pharaoh inspired design. As well as, a specially developed kidswear range exclusive to the pop-up, with pieces including a leather jacket and a range of t-shirts adorned with the News Of The World robot and the We Are The Champions slogan.
Gifting & Accessories
A range of Bohemian Rhapsody movie products will be available for fans to own including; apparel, mugs, caps and tote bags. Further pieces include Freddie style moustaches, keyrings, phone cases, socks and various drinkware such as ceramic mugs, a pint glass and a luxury water bottle. Christmas specific product such as a “Thank God It’s Christmas” card, a bauble set and wrapping paper give the chance for Queen fans to theme their festive period. Visitors can ‘tour’ the world with the band with a Queen Monopoly game or hardback interactive book “Queen In 3D”. Queen branded gin and beer will be available for customers to take home alongside a Queen Infinity table and lamp from Muted Suit.
Tattoos and Grooming
Manuela Gray, Roger Taylor’s favourite tattooist, will be giving fans a chance to get their very own tattoo of Queen artwork along with her “Killer Queen” range of merchandise available to buy. Hawkins & Brimble will be offering a bespoke grooming service allowing shoppers to get the ‘Queen’ look.
Exclusive collaborations
The pop-up will collaborate with Bamford Watch Department for a unique Queen edition of their luxury Mayfair watch, a sleek black and gold design with the Queen logo on the dial face.
Carnaby Street Light Installation
Launching in October, world-famous Carnaby Street will unveil an exclusive light installation in celebration of the Twentieth Century Fox and Regency Enterprises film Bohemian Rhapsody. Hailed as one of the greatest rock songs of all time and topping charts as a best-selling single for over forty years, Freddie Mercury’s lyrics will shine bright on Carnaby Street. Shaftesbury, the innovative landlord and owners of the Carnaby estate, have collaborated with Twentieth Century Fox on this unprecedented installation.
Illuminating Carnaby Street until January 2019, visitors can expect to be dazzled by giant colourful neon lyrics including Queen’s iconic opening ‘Is this the real life? Is this just fantasy?’ along with the playful ‘Galileo’ and ‘Figaro’.
Bohemian Rhapsody Pop Up Shop from Bravado and Twentieth Century Fox
3 Carnaby Street, London, W1
18th October 2018 – 6th January 2019 Monday – Saturday: 10am – 8pm Sunday: 12pm – 6pm