6 October 2022, London: Pioneering electric motorsport series, Extreme E, has joined forces with materials science company, PANGAIA, on a limited-edition capsule collection, to celebrate Season 2 of the series.
PANGAIA and Extreme E will release an exclusive capsule to celebrate the championship X Prix events in 2022. The capsules serve as a reminder of the effects of climate change – effects experienced by each of the geographies. The collections will be exclusively available on luxury e-commerce site, LUISAVIAROMA.com, the official retail partner of Extreme E, and PANGAIA.com.
As a company rooted in science, purpose, and design, PANGAIA is on a mission to create an earth positive future through innovative, problem-solving lifestyle products. Known for their materials philosophy called “High Tech Naturalism,” PANGAIA has developed an entire library of new materials and processes to demystify science and showcase breakthroughs in the most accessible way possible.
Similarly, Extreme E is redefining the racing industry by highlighting the impact of climate change and human interference in some of the world’s most remote locations, and promoting the adoption of electric vehicles in the quest for a lower carbon future for the planet. The shared synergies between PANGAIA and Extreme E reflect a powerful shared value for action and change.
The first drop of PANGAIA x Extreme E draws on inspiration from the races’ location in Chile. The collection consists of four core PANGAIA styles – 365 hoodie, 365 trackpant, 365 t-shirt, 365 shorts – in Persimmon Orange. Each design incorporates an outline of the topography of Chile and features the Extreme E logo as well as PANGAIA’s signature textblock, a design detail synonymous with the brand.
In addition, the PANGAIA x Extreme E capsule collection is part of LuisaViaRoma’s program LVRSustainable – a curation of the best sustainable brands and special collaborations with renowned non-profits, organizations, and brands to benefit social and environmental causes.
Ali Russell, Chief Marketing Officer at Extreme E, said: “As a sport for purpose series, it’s essential for us to align ourselves with people and companies that share our core values – and PANGAIA certainly embodies everything that we, as a sustainable motorsport championship, stand for.
“PANGAIA is a young, exciting and conscious brand. The clothing is both ethical and stylish as well as immensely practical – which is to stand up to the environmental rigorous and challenging conditions of the remote locations that we are racing in throughout 2022. Not only will our team personnel benefit from PANGAIA’s superb apparel, we are also delighted that sustainable fashion lovers will be able to purchase the products online from Extreme E’s Official Fashion partner LuisaViaRoma.com.”
To learn more about Extreme E, visit – www.Extreme-E.com
