Norway’s most daring fashion export, Fam Irvoll, stormed London Fashion Week with her Spring/Summer 2026 collection titled “Don’t You Know I’m Loco.” True to her reputation, Irvoll delivered a catwalk brimming with color, wit, and fearless maximalism – a stark rejection of Nordic minimalism in favor of playful chaos and unapologetic imagination.
Fam Irvoll, educated at Esmod Oslo and Central Saint Martins London, has long mastered the art of combining fine craftsmanship with whimsical storytelling. For SS26, she once again proved why she’s an international favorite, bringing together bold prints, oversized silhouettes, and candy-colored fantasies that blurred the line between fashion and pop art.
Her designs have captivated global icons such as Lady Gaga, Beyoncé, Rihanna, and Katy Perry, and this season’s spectacle felt tailor-made for the world stage. Each look carried Irvoll’s signature mix of humor, satire, and couture-level detailing, making the show both a joyful performance and a sharp statement on individuality.
Beyond the garments, the collection underscored Irvoll’s role as a cultural voice and activist, challenging conventions and inspiring freedom of expression through fashion. Her boldness on the runway mirrors her boldness in life – never afraid to speak, design, or dream in technicolor.
With Fil Mazzarino’s lens capturing every exuberant moment, the SS26 catwalk was a riot of energy and creativity, cementing Fam Irvoll as one of the most fearlessly original voices in fashion today.