London, 12th September 2017
fashionette, the leading online retailer for exclusive designer bags, has today launched its new look online shop in the UK following a successful relaunch in Germany earlier this year. Designed to integrate products with expanded editorial content, the online catalogue inspires users with the newest looks, celebrity styles and catwalk trends. Fully optimised for mobile devices, users can now zoom in further to see bigger product images and detailed style notes on each product.
“The new shop design is a way to address our customers on a more emotional level. Our customers can now experience the stories behind our designers and trend inspirations whilst shopping their favourite brands,” explains Dr. Sebastian Siebert, co-founder at fashionette.
Additionally, the e-tailer was recently awarded with the Shop Usability Award 2017. The new online shop from fashionette was honoured with one of Germany’s most renowned eCommerce awards, in June 2017 taking first place in the ‘Accessories, Gifts & Lifestyle’ category. The ceremony was part of the K5 Future Retail Conference in Berlin.
Shop Usability Award initiator, Johannes Altmann, comments on the jury’s decision: “We are impressed with such a new and innovative concept, which isn’t a usual standard for e-tailers. fashionette pays extra attention to its customers emotions and the editorial content which follows.”
fashionette will also re-launch its online platforms later this year across Europe.