Flair Fashion – the platform for the next generation – is dedicated to supporting emerging designers at the forefront of innovation in design, sustainability, and technology. Flair Fashion exists to empower creatives, democratise the industry, and build a thriving ecosystem that nurtures talent from concept to consumer.
This season, as part of the official London Fashion Week Evening Schedule and in collaboration with the British Fashion Council, Flair Fashion presented an exclusive showcase of eight groundbreaking designers shaping the next era of style. By spotlighting bold creativity and forward-thinking craftsmanship, audiences entered into a world where innovation meets artistry, and fashion’s future takes centre stage.
The Flair Fashion Frontier Show unveiled a meticulously curated selection of visionary designers who are pushing the boundaries of contemporary fashion. From pioneering sustainable practices to revolutionary digital advancements, this showcase was a glimpse into a fashion landscape transformed.
Featured Designers include:
FÉE MUSE | @feemuse
YUYAO ZHUO | @yuyao_zhuo
PSY LAU | @psylau.hk
ONGANG | @ongang_official
WEVE2050 | @weve2050
SINGULARITÉ | @taroooooo_99
PATIENT Z x AESTHETIC BULLET | @patient_z_studio x @aesthetic_bullet
JEAN LOUIE CASTILLO | @jeanlouiecastillo
FÉE MUSE | @feemuse
Fée Muse envisions a radiant woman exuding chic, royal, strong, and elegant energy. The brand believes that this energy does not originate from clothing but emerges from within. With a deep appreciation for innovation, authentic thinking, and creativity, every project is infused with passion and love. Drawing inspiration from everything touched, observed, or felt, Fée Muse seeks to inspire women who embrace visibility and confidence. The brand understands that a self-assured woman is unstoppable, designing empowering clothing and accessories that reflect this philosophy.
About the collection: “Angels of Divine Garden”
The latest collection by Fée Muse combines elements of nature and divine beings, drawing inspiration from flowers, leaves, angel wings, and ethereal beauty. Glamorous lace, shimmering fabrics, soft textures, and flowing materials bring this vision to life. Floral fabrics evoke the enchantment of a mystical garden, while light-coloured fabrics symbolise peace and serenity.
Each piece is complemented by meticulously crafted accessories that serve as regal embellishments, enhancing the collection’s spirit. Corsets sculpt the body with elegance while flowing garments create a sense of freedom and lightness. This carefully curated silhouette accentuates feminine grace, allowing every woman to embody divine light and inner strength. Angels of Divine Garden is designed to inspire and empower women, encouraging them to embrace their radiance and power.
YUYAO ZHUO | @yuyao_zhuo
Founded in 2020, Yuyao Zhuo is a forward-thinking fashion brand that reimagines discarded materials through innovation and design. Rooted in the philosophy of sustainable fashion, the brand challenges conventional perceptions of waste, demonstrating that what is often overlooked can be transformed into something extraordinary. By blending craftsmanship with innovative techniques, Zhuo pushes the boundaries of sustainability, fashion, and technology.
Beyond early explorations, Zhuo has continued to expand her vision through collections that extend beyond clothing, incorporating footwear, accessories, and digital fashion. In 2023, she introduced Cloud (云), a conceptual series inspired by fluidity and weightlessness, followed by Symbiosis (共生) in 2024, which explores the harmonious coexistence of nature and innovation. Her designs redefine the possibilities of conscious fashion, merging luxury with responsibility.
About the collection: “Another Possibility”
Yuyao Zhuo’s graduate collection, Another Possibility, exemplifies her ethos of sustainability and reinvention. In a world oversaturated with excessive packaging, everyday remnants – bubble wrap, luxury shopping bags, and plastic packaging – accumulate endlessly, posing irreversible harm to the environment. Through meticulous re-cutting, trimming, and masterful craftsmanship, Zhuo transforms these discarded materials into wearable works of art, urging individuals to rethink consumption and embrace sustainability in their way.
With Another Possibility, Zhuo not only redefines waste but also sparks a deeper conversation about fashion’s role in environmental responsibility. The collection serves as a statement that sustainability is not a limitation but an opportunity for creativity, innovation, and transformation.
PSY LAU | @psylau.hk
PSY LAU is a fashion streetwear brand which is made in Hong Kong. The brand tailor-made limited jackets, shirts, caps, and shorts with the customer’s own story. Every shirt has its own unique story. “Through my designs, I like exploring new solutions for fashion that have the potential to change consumption behaviours and limit the negative environmental impacts of the fashion industry. I enjoy finding beauty in things that are odd and imperfect.”
ONGANG | @ongang_official
The brand ONGANG perceives differences as intrinsic qualities of existence. It embodies design with a sense of humility, articulating the emotions woven into clothing as reflections of personality traits. Returning to the essence of things, it liberates them from human classifications, definitions, and labels, regarding each element as an equal participant in nature’s tapestry. There exists no distinction between good and bad; akin to the dualities of yin and yang, spring and winter, life and death… The dichotomy between good and bad is rendered irrelevant. Through the intricate interplay of diverse elements, design reveals the relative nature of existence through harmony intertwined with conflict, balance juxtaposed against bias, and order contrasted with disorder. The very essence of the universe and nature serves as the perpetual focus of our exploration, interpreted through the lens of balance and unity, deeply rooted in Chinese natural philosophy.
About the collection:
Taking the spiritual conflict between religious sacrifice and the poeticization of the flesh in the 1969 Soviet film “The Color of Pomegranates” as its core inspiration, this collection reimagines the divine silhouettes and patterns of 17th-century Baroque comedy costumes. It transforms the physical properties of theatre curtains (drapery, tearing, pleating, suspension) into the dynamic structural language of clothing, exploring the eternal “control and resistance” relationship between the body and fabric. Influenced by theatrical elements, the 2025 S/S series breaks the power dynamic of “viewer and viewed,” allowing the garments themselves to become the narrative protagonists. Simultaneously, the curtain knots are reinterpreted as adjustable strap systems, enabling wearers to alter necklines and sleeve styles, which has become a defining design language and the highlight of the collection. The 2025 spring-summer collection will transport audiences between the theatrical cultures of the 17th and 21st centuries—the show is about to begin.
WEVE2050 | @weve2050
WEVE2050 is a sustainable brand committed to integrating environmentally responsible design into everyday life. The name WEVE (“we have”) serves as a reminder of the resources consumed while encouraging individuals to take action in their own way. The brand’s approach is rooted in the United Nations’ 17 Sustainable Development Goals (SDGs) and the 3R principles (Reduce, Reuse, Recycle), ensuring that sustainability is integrated into every stage of production.
WEVE2050 develops its products with a focus on zero-waste design, natural materials, and circular production methods. The brand’s studio repurposes all fabric offcuts into new clothing, accessories, and jewellery, while plant dyes, such as eucalyptus, are reused for aromatherapy products after their initial application. Through sustainable goods, workshops, and exhibitions, WEVE2050 aims to make responsible consumption more accessible. “Clothing is the ruins we wear. WEVE2050 transforms imperfection into something new.”
About the collection: “Three Feet”
At WEVE2050, sustainability is at the core of its design philosophy. The brand’s zero-waste tailoring collection utilizes only natural and recycled fabrics, while its studio repurposes fabric offcuts into clothing, bags, jewellery, and more. Even eucalyptus leaves from the plant dyeing process are transformed into aromatherapy tablets.
Bamboo fibre is a key material in WEVE2050’s designs—soft, biodegradable, and requiring significantly less water than cotton. A hectare of bamboo absorbs 17 tonnes of CO₂ annually and grows without pesticides, minimizing its environmental impact.
The 2025 theme, “Three Feet,” reflects bamboo’s rapid overnight growth and serves as a problem-solving philosophy addressing immediate challenges step by step to create meaningful change. WEVE2050 incorporates over 90% bamboo fabrics to provide more sustainable fashion choices. Grass-dyed garments naturally evolve, with colours gradually shifting, much like a well-worn leather bag, making each piece uniquely personal. For those seeking a refresh, the brand offers secondary dyeing at its Sustainable Design Concept Store, which is set to remain open for the next 15 years.
SINGULARITÉ | @taroooooo_99
Website: flair.fashion/
Brand Slogan: ‘Transcending time and space, defining eternal uniqueness. Shaping the future, exploring the boundaries of the unknown.’
SINGULARITÉ is an experimental haute couture art fashion brand founded by Taro (Ziyu Ma) in 2025, based in London. The brand explores the mysteries of the universe through the medium of fashion, drawing inspiration from science fiction, cosmic phenomena, philosophy, the origin of life, and the abstract concepts of time and space. At the core of SINGULARITÉ is a profound engagement with scientific and philosophical knowledge, which informs every design, allowing each piece to reflect the interconnectedness of the universe and the fundamental questions of existence.
Each creation comes to life through bold colours, unique structures, and unconventional silhouettes, challenging traditional fashion norms and evoking curiosity and wonder. SINGULARITÉ avoids conventional fabrics, instead designing and crafting its textiles to ensure that every garment is entirely one-of-a-kind. The brand represents an ongoing exploration of art, fashion, material, and form, constantly pushing the boundaries of what fashion can express while staying rooted in the principles of science and philosophy. SINGULARITÉ stands at the forefront of the future, appealing to those who seek uniqueness, depth, and intellectual resonance in their creative journey.
About the collection: “Origin and Awe”
The latest collection, titled Origin and Awe, draws inspiration from the film Annihilation. The movie explores themes of destruction and rebirth, suggesting that from destruction comes creation. For Taro, annihilation symbolises not silence but the glorious rebirth and the immortality of matter, reflected in her designs through vibrant colours and a sense of fantasy.
This collection also incorporates elements of the ancient Yangshao Banpo culture, which dates back over 6,000 years. Both the culture and Annihilation explore the origins of life and alien civilisations. Notably, Yangshao Banpo totems feature human-fish hybrids, symbolising humanity’s connection to the infinite cycle of life and rebirth. Taro’s designs delve into these themes, exploring life’s origins and continuity.
Taro’s fascination with the similarities between land creatures and seafish led to a deeper exploration of the genetic links between all life forms, a concept reflected in Annihilation’s idea of DNA refraction across species.
The collection, titled Origin and Awe: The Connection Between Humans and Fish, is an interdisciplinary art project. Through her garments and textiles, Taro invites the audience to engage with the connection between humans and fish, fostering a deeper understanding of life’s origins and the cycle of existence.
PATIENT Z x AESTHETIC BULLET | @patient_z_studio x @aesthetic_bullet
PATIENT Z, founded by Zlata Khodosovskaya, is a London-based independent brand blending post-Soviet heritage with a mission to inspire a bold, badass attitude. The brand creates premium garments that elevate everyday wear, focusing on timeless individuality over fleeting trends. Driven by a vision to cure the chase for trends, PATIENT Z—short for Patient Zero—offers a “sustainable pill” for those who value uniqueness over conformity. It is led by an all-women team, sustainability is central to the brand’s ethos: It uses deadstock materials, upcycle offcuts, and handcrafts every piece with care.
Aesthetic Bullet is a London-based independent jewellery and accessories designer that focuses on hand-crafted traditional chainmail techniques, gemstones and unique materials to create show-stopping pieces.
About the collection: “Death of The Romantic”
For the latest collection, PATIENT Z collaborates with the jewellery designer AESTHETIC BULLET to create Death of the Romantic – a deeply personal collection that explores the delicate tension between innocence and transformation – all through a lens that merges fashion, jewellery design and storytelling. Each look is crafted as an embodiment of a distinct character from a transformative journey, set within a world inspired by Slavic folklore. The collection follows ‘The Romantic’—a gentle, naive figure navigating an unfamiliar and often harsh landscape. As she encounters trials and challenges, her soft nature is tested, leading to an inevitable metamorphosis. This evolution is reflected in the designs, blending ethereal, delicate fabrics with structured silhouettes and handcrafted jewellery, bringing each character’s story to life. The pieces evoke a sense of nostalgia, weaving childhood memories into a timeless narrative of growth, resilience, and rebirth. Death of the Romantic captures the heartbreak of losing naive ideals while celebrating the strength and beauty that emerge from metamorphosis.
JEAN LOUIE CASTILLO | @jeanlouiecastillo
www.youtube.com/@jeanlouiecastillo
Jean Louie Castillo is a sanctuary for those who crave depth, mystery, and artistry. It is a realm where fashion is not merely worn but embodied—a portal to a life less mundane, where every piece tells a story of power, romance, and rebellion. Rooted in subversive craftsmanship and rich symbolism, Jean Louie Castillo’s designs speak to those who find beauty in the shadows and view fashion as an extension of the soul. The brand embraces the allure of the unknown and the power of self-expression without limits.
About the collection: “Epitaph” – A Collection Inspired by Grief and Transience by Jean Louie Castillo
Loss lingers like an echo, a love buried before its time. Epitaph, the latest collection by Jean Louie Castillo, is shaped by the weight of unsaid words and the haunting stillness of endings that feel like death. Inspired by Highgate Cemetery—where ivy clings to weathered stone and time gradually erases even the deepest engravings—these pieces embody the fragile beauty of impermanence.
Shades of grey and black dominate, evoking mourning cloth draped over something once cherished. Flowing silhouettes mirror the heaviness of sorrow, while sharp, structured elements reflect the restraint of emotions left unspoken. Spiked embellishments emerge like fractured bones, serving as jagged reminders of love’s cruelty and the piercing ache of loss. Delicate lace frays at the edges, unravelling with time, while heavy fabrics ground the collection in the weight of memory.
The new collection is an elegy in fabric a final farewell, a whisper of words never spoken, and a love that lingers like a ghost.
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jasia@ideapr.co.uk
@i.deapr
@flair.fashionofficial
Credits:
FLAIR FASHION FRONTIER RUNWAY
Production: @flair.fashionofficial
Designers: @feemuse.co, @yuyao_zhuo, @psylau.hk, @ongang_official, @weve2050, @taroooooo_99, @patient_z_studio x @aesthetic_bullet, @jeanlouiecastillo
Photography: @sanemozman
Stylist: @laurenncroftt
Key MUA: @chudesasha
Key Hair Stylist: @doris_designs_
PR: @i.deapr