The stylist Francesca Liberatore returns and amaze once again with a totally new runway, thanks to the collaboration with Naumachia Network.
As per the official calendar of the National Chamber for Italian Fashion, Francesca Liberatore will show her SpringSummer 2022 collection on Sunday, 26 September at 10 am at The Space Cinema, in Piazza Duomo, which already hosted the designer on February 22, 2020, just before the cinemas had turned their screens off for a long time.
A place and a technology that open up perspective on another place, the church of San Michele in Ferrara, new home tothe permanent exhibition of the works of master Bruno Liberatore and a crossroads between Fashion and Design, recently chosen by the Liberatore family as the site for the realization of a collective experience, open, innovative, which will involve firstly the people of Ferrara and then the public, national and international fans who have always followed the artistic history of a multifaceted family, one well known in the world of art and fashion.
Artistic synergies have always distinguished her work as a creative, and now with Naumachia shares the vision to createa model of original avant-garde communication able to permeate into various contexts.
“I wanted to give life to this show with all the greatness that cinema activates and it had to be in presence to really understand the mixture of settings, with the life that a woman can give to a dress, with the movement that the fabric makes you feel, with the empathy of being there and that plus that technology can add in projecting us now and elsewhere, overcoming the traditional system of receiving images. Contingency has put us in front of barriers that even technology has taught us to overcome”, explains the designer.
The project challenges the conventional with creativity and audacity, “Imagine attending a show where a hologram welcomes you and shows you where to sit; imagine that at a concert, your favorite singer becomes ‘gigantic’ to greetthe fans in the last rows or imagine being at the theater and that the actor ‘doubles’ to talk to himself”, continues Francesco Sicolo, Marketing and Commercial Director of Naumachia.
Thanks to Holobox and Holonet, Liberatore and the leading company of Europe in the research and development fieldof Holographic Technology, together anticipate and realize a vision of the future, showing now the incredible world of tomorrow, with a fascinating mixture of art and technology, maintaining the authenticity and realism of the live runway show and models in presence.
In addition to the important figures who work alongside the designer such as the instructor and fashion critic Alessandro Turci, and the photographer and video maker Alice Falco, the show counts on another collaboration with the Made inItaly brand Babouches Frulan, a company from Verona that produces shoes made entirely by hand. “We started acreative process which, without ever abandoning tradition, would include innovation in the shape, structure, choice ofmaterials up to the manufacturing: instances linked by a simple balance of aristocratic and comfort in footwear”, says Arianna Albertini, creative and co-founder of the brand in accordance with the aesthetics of Francesca Liberatore.
FRANCESCA LIBERATORE (Rome, 1983) graduates at Central Saint Martins in 2007 and immediately starts work for some of the world’s most celebrated design houses including Viktor & Rolf – Amesterdam, Jean Paul Gaultier – Paris and Brioni woman.
In 2009 Liberatore steps out on her own and launches her namesake label winning Italy’s prestigious Next Generation competition promoted by Camera Nazionale Della Moda Italiana and earning runways show during Milan Fashion Week.
Francesca Liberatore, both the creative director, and the collection are an immediate hit. The following years she shows in some of the world’s most celebrated cities and venues, Paris, London, Canton, New York, thanks to special capsule and importat international partnership projects, including Moulin Rouge Paris, Saga Furs, Swarovski, Nafa, and more.
Her work have been installed in exclusive venues, Museo della Permanente in Milan and Edieuropa Gallery in Rome.
In the years Francesca shares her unique experience, know-how and style teaching in Italy and abroad in the best fashion and design schools from Milan to New York, but also in Giordania, Vietnam, Perù, Armenia as a teacher (Accademia Belle Arti, Naba, Marist University) and as and international expert for the United Nations.
Passion and determination drive the key of her success, upholding the name of Made in Italy overseas. In 2014 Francesca Liberatore wins the DHL Exported Award, a direct link to an important partnership with IMG Fashion, that brings her to permanently show her collections during The New York Fashion Week.
Since September 2014 to date, she ofcially shows on the most exclusive NY catwalk venues, Lincoln Center Salon, The Moyniahn Station at the Dock Skylight and Gallery 1 at Clarkson Square.
On February 2018, after signifcant seven seasons at the New York Fashion Week, and with new self awareness, she came back to Milan and, in the same year, she celebrate 10 years of carrier with her frst book published by Silvana Editoriale.
In September 2019, Francesca will be present at Milan Fashion Week, for the first time outside the calendar, with an extraordinary show, a totally new runway concept, thanks to the important collaborations with the brand Arena and DHL.
Photographer Mariana Cattoir @marianacattoir
Audiovisual Producer Paris Fashion Press @parisfashionpress @marianacattoir for FabUK Magazine @fabukmagazine @fabukfrance
Camera Nazionale della Moda Italiana – Accredited Photographer Mariana Cattoir