Loungewear can be fun if you know how to get creative and play around with textures, lengths and colours. While you spend more time at home and take meetings over the laptop, don’t be discouraged in the fashion department, you can always dress up your loungewear or keep it casual, depending on your mood. To stay happy and avoid laziness we’ve found some designers that make loungewear interchangeable and fun when working from home.
Harem
The brand first came into the fashion scene through London Fashion Week in February 2020 and has made it to the list of ‘must have’ essential loungewear this season. Harem showcased their Autumn/Winter 2020 collection at London Fashion Week with an interesting presentation with polaroid images of models and vintage TV playing clips of the collection. The brand was birthed by two Turkish sisters, Dee and Begum Ozturk – aiming to make wearable and comfortable clothes for a young generation. Many of the designs are created using local East London textiles and designed with traditional Turkish craftsmanship and techniques.
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Knitss
We know it’s spring and we are very excited that the sun has come out and we can self-isolate in the garden. However, let’s face it, it can get a little chilly and what other way can you dress for the typical confusing British weather than dressing up your light knits? Creative Director Duygu Boz combines modern sophistication with luxury and comfort. They are the perfect item of loungewear you will need to make dressing at home more fun. The bold prints make the items fun and flirty, improving your mood and the modern and casual overall look make them perfect for lounging around in the house or for a zoom meeting.
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XUMU
Minimalism at its finest, XUMU items look comfortable and aesthetically pleasing. They are the perfect items to spruce up your ‘stay at home’ wardrobe this spring. The suede T-shirts with a simple logo are unisex, as most of their clothing items are, and are great to lounge around in style. The Berlin based luxury street style brand only just broke into the London fashion scene quite recently. They, like most brands nowadays, use sustainable practices like using responsible technology to craft each item.
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Asceno
Founded in 2014 by Lauren Leask and Poppy Sexton, Asceno is set to represent the carefree, relaxed and effortless energy. It’s perfect for comfortable and chic lounging around or you can dress it up for WFH meetings. The online collections range from flirty feminine dresses to silk pyjama sets and boho chic beachwear. Asceno focuses on the quality of their clothing, there the feel of the textiles on your skin is soft and comfortable so you can get the most out of casual comfort style.
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By Mona Azam