herRunway, an extension of SheBuildsBrands, will launch their signature all-female multi-designer platform this September at London Fashion Week.
As a brand marketing agency with over 10 years of experience, She Builds Brands recognises that female designers face more obstacles than their male counterparts in securing funding to grow their labels. Dedicated to bridging the gender gap, SheBuildsBrands creates a cost effective platform that allows female-identifying designers to showcase their collections in high profile settings and propel brands to new heights.
Before hitting the catwalk, designers attend a Fashion Brand Masterclass that teaches strategies for marketing and commercial growth for female-led brands. Designers also have the opportunity to participate in a Pop-Up Shop, which grants the opportunity to sell directly to customers, gain product feedback, and secure future funding opportunities.
herRUNWAY aims to grow female-led businesses. The goal isn’t just increased media awareness, but actual and tangible opportunities to sell to buyers and the consumer public at large. herRUNWAY’s experience should encourage female-identifying designers to turn their creativity into commercial viability.
For their debut, herRUNWAY will be holding an event at Aston Martin, who earlier this year appointed the first female president in the British luxury car maker’s 105-year history. Guests can expect a luxurious fashion experience, one curated and dictated by female voices. For the SS19 season, herRUNWAY is changing gears by hosting two separate events: the runway show at Aston Martin and the after-party presentation in the Marriott Hotel, Park Lane. Designers from Malaysia, Dubai, Switzerland, Angola, Nigeria, and the UK will display feature lines at both events.
The two-event approach circles back to herRUNWAY’s core mission. The London experience expands a brand’s reach both domestically and abroad. Foreign designers can increase local esteem by showcasing at luxury locations like the Aston Martin runway show or the Park Lane event. For those female-led creative labels already domestically relevant, the international attention and prestige garnered by showing at London Fashion Week will prove incredibly valuable. Whether growing an existing audience, or catching important fashion eyes and minds for the first time, herRUNWAY hopes to validate and empower every female designer showcased at this year’s events.
The designers showcasing this season
Dache Boutique is a Malaysian brand which seeks to combine glam and daily comfort, with Malaysia’s rich multicultural and natural heritage. Dache’s design philosophy is all about natural and authentic Malay art, inspired by nature, the rich authenticity coming from Asian cultures, traditions and heritage.
Ownbrown Lingerie is a fashion-inspired, alluring lingerie line in four different shades of brown adapted for darker skin tones. The tulle fabric is the leader player of the collection. Its lightness gives to women a recognizable feeling of immediacy, confidence and comfort. Ownbrown Lingerie celebrates women aware of their sensuality.
Helen Howe is an award-winning British Designer label. Based at the heart of the UK and specializing in luxury clothing for women with a focus on contemporary tweed with a feminine edge.
The House of Nubian means the house of the ‘warrior’- the powerful but feminine African queen. An East African designer who currently lives and takes inspiration from Dubai. The House of Nubian founder is a mother of two she uses fashion as an expression of the warrior inside of her.
Samira Ebrahimi celebrates strength and valour, needed to maneuver through the modern world, in style. Each piece explores a combination and juxtaposition of fabrics, finishing and techniques in a way that turn heads and peak curiosity.
LuxurybyFeyi is a womenswear collection redefining luxury for the cosmopolitan woman unafraid of her own femininity, elegant finishing for the red carpet, weddings, cocktails, birthdays and most especially for the very once in a lifetime occasion or event.
Safiyya Babayeva is a designer from Azerbaijan. She is highly educated, and has 3 degrees, including a Bachelor’s degree in design, from Moscow State University. She is also a member of the UNESCO Young Artists Association.
Award winning Nadir Tati is without doubt the main reference when talking about contemporary African style and Fashion in Angola. An advocate of African art and human rights, Nadir Tati works with disadvantaged children.
Soraya Bacai is a Portuguese fashion designer and entrepreneur of two businesses, Daylight Properties and Vii Dubai (Terrace, Club and Lounge), in the Middle East. Since she was young, Soraya has been designing clothes for her and her sisters. Bacai sacrificed her life in Lisbon to follow her dreams and moved to the United Kingdom.
