Email is an important part of a firm’s communication strategy. It has become an even more crucial part of a firm’s infrastructure due to the uptick in remote working.
It’s also vital to have a proper sense of etiquette regarding emails. Otherwise, the reputation of individuals and institutions alike can be comprised. Each message sent must communicate a strong sense of positivity, approachability, and responsibility.
For some workers, maintaining high standards in this regard can be a challenge. Standards can also slip when emails become routine, and employees may become complacent in this aspect of their roles.
Here are some ideas that can help workers improve email communications.
Send Appropriate Files
Workers should streamline communications wherever possible. If they have multiple ways to transfer files, keeping track of what’s been stored and sent can be tough. Emails can help.
Professionals can reduce the size of their files and data by converting them online. It’s a simple case of dragging and dropping a file into a digital box and allowing conversion technologies to do the rest. For example, PDFs can be sent this way while maintaining their image quality too. The tools are easy to use, so workers should encounter no difficulties.
Consistency is key in communications, even in subtler ways. Workers should operate with that in mind. It might not seem like a big deal immediately, but if PDFs can be sent via email without any fuss or issues, it can tell the recipient that the people they are working with are competent and pay attention to the little things. Converting files for email makes life easier for the recipients. After that, a positive impression can be made.
Perfect the Subject Line
Some workers can underestimate the value of a compelling subject line. It can even be reviewed as a redundancy at times.
However, the subject line of an email can be used to great effect. It can compel the recipient to open the email immediately. If they need to refer back to the email later, they can easily find it amongst a sea of others in their inbox.
Depending on the purpose of the email, it could be prudent for workers to ask a question in the email’s subject line—the more intriguing, the better. If partners, customers, or clients are being emailed, then a riveting opening line will ensure the sender stays out of the spam folder. That said, workers should ideally avoid using clickbait tactics, making sure the email’s contents live up to the promise of the subject line.
Workers should keep subject lines short and sweet. Ideally, it should be read in its entirety from the inbox page or preview screen.
Keep it Brief
All emails should be concisely written where possible. There are multiple reasons why this is so important.
Unfortunately, many workplaces enforce a culture of overworking that negatively affects employees’ health. These are busier times than usual for many companies, and it is important to be mindful of how people are spending their work hours and how stressed they are likely to be. Under such stressful working conditions, the last thing somebody needs is an essay-length email in their inbox.
Succinct emails utilise bullet points and simple language. Instead of providing lots of information about different topics in the body of the email, the sender might incorporate a handful of resourceful links that the recipient can browse in their own time.
Keeping an email brief shows the recipient that the sender respects their time. It can also make instructions easier to follow and the general aim of a message easier to understand. In the end, workers shouldn’t treat work-related emails as if they are writing a personal, in-depth letter to a friend.
Schedule to Send
There may be times when workers need to send an email at a specific time. If they are called out to meetings or have leave booked, matters can become complicated. They may also forget to send the email if the time to do so is far in the future.
These problems are redundant when the sender can schedule their email in advance. There is often a drop-down arrow on the ‘send’ button on systems like Gmail and Outlook. Workers should click that, and they will be able to schedule their messages to send when they are away from their computers.
It is important to keep the ball rolling in business. By automating emails to send, employees can then focus on other matters instead of having a long queue of admin jobs in their minds. These options may also help workers get across their messages to greater effect, as they won’t need to sit on the matter and think about what they might say for days on end. When inspiration strikes, they can send the email instantly.
Those scheduling emails to send should have a degree of foresight. They should include the contact information of a colleague that will be available at the time of sending. That way, they can ensure the recipient is looked after if they have follow-up questions.
