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    You are at:Home»Fashion»I Love Four Seasons Spring Summer 2020 “Contemporary Creature”
    Fashion

    I Love Four Seasons Spring Summer 2020 “Contemporary Creature”

    22 September 20192 Mins Read
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    I LOVE FOUR SEASONS (ILFS) was devised by Lithuanian artist Emily Walls. A designer at heart, Walls uses the runway as her outlet to showcase her keen eye for creativity. Based in the UK I Love Four Seasons draws inspiration from the 60s and 70s – think David Manusco when he opened The Loft in NYC. Walls manipulates modern fabrications, catapulting textiles into a modern, experimental collection geared towards female performers.

    Lfw ss20The process of each look is as unique as the design in question. Rather than sketching complete outfits, Emily sources her fabrics through her travels around the world. Purchasing her materials first and then piecing together looks is just one of the many unique approaches that make ILFS a truly special label. It truly is a celebration of femininity, camp and a reflection of fun times.

    “Contemporary Creatures” champions head to toe looks in liquid red, gold and silver whilst pops of psychedelic green and purple only add to the playfulness of ILFS. There is a logical, mathematical explanation for why the 70s have been pronounced chic by Paris fashion week. The 90s are the new 70s, and the 70s are the new 50s. It goes like this. When the 70s were the recent past, they were cringe-makingly close to home, and therefore easy to poke fun at. Now, the 90s are the relatively recent past – and so 90s revivalism has become fashion’s go-to gag.

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    The message from ILFS is very clear: you live once, make it count. However, Walls mood board often nods back to some of the incredible women she counts as friends who are independent, opulent and pillars for the new wave of women yet to find themselves. These exotic creatures paved the way by being simply outrageous; they rocked hot pants, they owned the platform and they would not be halted by anyone.

    This 70s rehabilitation has been quietly happening for a little while. There is a look that radiates outward from the catwalks of ILFS, each look is nightclubbing album cover-worthy, from the bikinis under full-length coats to the disco helmets. If you think the 70s are naff, well, babycakes, you are so last season.

    Spring Summer 2020 CREDIT

    Show Production: Fashion Scout
    Producer: Paul Swaby
    Hair: Toni and Guy
    Make–Up: Illamasqua & Solent
    Photographer: Paul Winstone
    Videographer: Rabi Sultan

     www.ilovefourseasons.co.uk

    FASHION SCOUT Fashion Scout SS20 I Love Four I Love Four SS20 ILFS ILFS SS20 Paul Winstone Rabi Sultan

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