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    You are at:Home»Fashion»INTIMACY ON DISPLAY: LAZOSCHMIDL EXPLORES DRESSING UP IN A LIVING “GRWM” INSTALLATION AT PARIS MEN’S
    Fashion

    INTIMACY ON DISPLAY: LAZOSCHMIDL EXPLORES DRESSING UP IN A LIVING “GRWM” INSTALLATION AT PARIS MEN’S

    3 July 20253 Mins Read
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    Lazoschmidl Spring/Summer 2026 is an autobiographical love story—a “Get Ready With Me” edition of desire, distance, and duality. Born from a long-distance journey toward everlasting love, it reflects on traveling for both business and pleasure. The collection lives in the tension between intimacy and extimity—what we reveal versus what we conceal. SS26 offers a wardrobe that blurs binaries: conformist attire disrupted by naive queer charm.

    Lazoschmidl SS26 presentation by Steven Kohlstock 13

    “Workwear by 9, fantasy by 9:30. Some clothes tell the truth. Others tell the story you want to live.”

    Minimalist silhouettes in classic banker stripes are joined by vivid rainbow glitter prints and wide-eyed Manga artworks. The clothes nod to the designers’ personal histories—from Lazo’s London Nu Rave years to Schmidl’s Frankfurt thesis on Japanese pop literature.

    Signature elements return as prompts: archive imagery, once featured in their fanzine ‘Unpublished Material’, now reappears as DIY iron-ons and digitally printed mesh.

    Lazoschmidl SS26 presentation by Steven Kohlstock 12
    Lazoschmidl SS26 presentation by Anthony Pomes 01
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    Lazoschmidl SS26 presentation by Steven Kohlstock 01
    Lazoschmidl SS26 presentation by Steven Kohlstock 02
    Lazoschmidl SS26 presentation by Steven Kohlstock 03
    Lazoschmidl SS26 presentation by Steven Kohlstock 04
    Lazoschmidl SS26 presentation by Steven Kohlstock 05
    Lazoschmidl SS26 presentation by Steven Kohlstock 06
    Lazoschmidl SS26 presentation by Steven Kohlstock 07
    Lazoschmidl SS26 presentation by Steven Kohlstock 08
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    Lazoschmidl SS26 presentation by Steven Kohlstock 10
    Lazoschmidl SS26 presentation by Steven Kohlstock 11
    Lazoschmidl SS26 presentation by Steven Kohlstock 15
    Lazoschmidl SS26 presentation by Steven Kohlstock 17.jpg

    THE PRESENTATION: A LIVING INSTALLATION

    “Rendezvous” isn’t a runway. It’s a ritual of transformation.

    Over 2.5 hours, ten male models evolve in real time, changing from one look—and one persona—to the next. They move through semi-transparent, mobile cabins, dressing and undressing in front of the audience. These sculptural booths aren’t just backstage—they’re stages in themselves, challenging the viewer’s gaze.

    The performance explores the performativity of identity: each outfit becomes a new layer of self, a curated moment of becoming. In a culture defined by scrolling and self-editing, Lazoschmidl invites us to witness the full GRWM sequence—unedited, in real time. No filter. No cut.

    VOYEURISM & CHOICE IN THE DIGITAL ERA

    Set in a sunlit Parisian courtyard, the installation toys with privacy and exposure—where digital life has collapsed the boundary between what is seen and what is shown. Models decide how much to reveal, while the audience negotiates their own gaze.

    Lazoschmidl SS26 presentation by Steven Kohlstock 14

    “Visibility is a choice—but interpretation never is.”

    This fluid mirror between viewer and performer echoes current conversations around mental health, body image, and the commodification of beauty (see: The Anxious Generation by Jonathan Haidt, or Le Monde’s 2024 report on digital filters and addiction). In Rendezvous, Lazoschmidl reclaims that tension. The model shows what he wants to show; the spectator sees what they want to see.

    FROM THE DESIGNERS: INSPIRATION & CULTURE

    What inspired this collection?

    “It’s about the rituals of preparing for a first date. The excitement, the self-questioning, the layering of identities you try on in the mirror. We wanted to take this daily moment of performance and make it visible—make it art.”

    What about the colors and spirit?

    “Our colors this season range from corporate neutrals to full-spectrum joy. We worked with soft, washed-out blues and pinks — the kind you see in California skies at dusk — and contrasted them with vivid hues of hand-bleached yellow denim.”

    Lazoschmidl SS26 presentation by Steven Kohlstock 16

    Your creative influences?

    “Haruki Murakami taught us about dream states and emotional distance. Wolfgang Tillmans helped us see beauty in queer youth and the everyday erotic. Miley Cyrus—her defiance, her freedom—is pure inspiration. We like people who turn vulnerability into power.”

    Your dreams?

    “To keep making fashion that’s emotional and fearless. To dissolve the line between fantasy and reality.”

    What’s your motto

    “Taste the forbidden fruit. — Because desire is where everything starts. Fashion, like love, should tempt you into unknown territory — make you feel something you’re not supposed to. That’s where truth lives.”

    GRWM LAZOSCHMIDL PARIS MEN

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