Get ready for a cool mix of science, style, and helping the planet! ROKA London, known for their awesome bags, has teamed up with the famous Natural History Museum for something special.
Inspired by the architect Alfred Waterhouse, who designed the museum, they’ve created the Waterhouse Field Backpack. It’s like a modern version of the backpack scientists use when they explore outside.
This backpack is tough, made from recycled materials like old plastic bottles. It’s waterproof, keeping your stuff safe on rainy days and adventures alike.
ROKA London and the Natural History Museum both care about the environment. That’s why they’ve worked together on this project. They want to show that fashion can be eco-friendly and fun!
Peter Gough from ROKA London is super excited about this partnership. He says, ’It’s an honour to partner with such an iconic museum in London with this launch which raises awareness for environmental conservation and showcases our combined passion for sustainability.’’
Emma Russell from the Natural History Museum is thrilled too. She loves how ROKA London combines style with helping the Earth. ‘The Museum has long admired the ROKA London brand and their ability to seamlessly integrate fashion, sustainability, and practicality within their collections. We know first-hand how well designed and crafted their bags are and it has been a delight to work alongside the ROKA London team to create a new style that suits a wide variety of lifestyles, agendas and expeditions. We’re incredibly excited to launch the Waterhouse Field Backpack and we hope our audiences will love using these bags as much as we have developing them.’ She says.
Keep an eye out for the Waterhouse Field Backpack, coming in early 2024. It’s a cool way to look good while doing your bit for the environment!
By Even Grazielly Escocio
