Fashion is best served bold, as ISAWITFIRST announces the launch of its brand new and exclusive Godfather Collection in collaboration with VIACOMCBS. From the brand that bought you the widely successful Mean Girls Collection, the cult-classic clothing range has been swapped out for edgy graphic tees and loungewear.
And that’s not all…as the clothing brand has been busy launching its new Hello Kitty range, complete with bright colours and the iconic Japanese cat. Like the Mean Girls collection, this is a range that is sure to get fashion fans hot under the collar!
These products are purr-fect for that spring/summer wardrobe, as they include baby pink, white and pastel items ranging from t-shirts, pyjamas and Wimbledon-esque tennis skirts. Whether you’re hitting the tennis courts or popping to the shops, the Hello Kitty range will have you kitted out for any occasion.
Steering away from the usual collaborations the brand has been seen to do before, its Godfather collection – inspired by the iconic 1972 Paramount Pictures film starring Al Pacino – is a fashion first for ISAWITFIRST. The collection involves a range of iconic tees, featuring prints of the main man Don Vito Corleone himself and his classic Alfa Romeo car.
Bring out your inner ‘bad girl’ by swapping those usual summery patterns and bright colours, with a black, charcoal grey and neutral palette. Ensure you’re the first one seen rocking up to a festival, beer garden or long-awaited concert in the collection’s graphic t-shirts and crop tops, styled simply over cycling shorts or jeans with a leather jacket flung over the shoulders for that edgy addition.
The Godfather Collection RRP: £6-£20
Loungewear has been the staple outfit nationwide, due to more time being spent at home, so the Hello Kitty and Godfather collections also include a range of branded joggers, hoodies and sweatshirts, ensuring fashion fans are still looking and feeling their best whilst working from home.
Leanne Holmes, Brand Director at ISAWITFIRST said: “After we saw the success of our Mean Girls collection, we really wanted to focus on producing ranges that collaborate with iconic figures and themes that remain timeless. Creating clothes that are accessible, affordable, and suitable for all is hugely important to the brand.
“We’re so excited to be launching both collections, as we think these will reach a wide range of customers with a variety of styles. We wanted to celebrate the famous Hello Kitty, which came into the world in the mid-70s, with 41 different and diverse clothing and wardrobe staples. The cool and creative Godfather range features 17 styles, allowing our customers to transition from lockdown loungewear to cinema classic crop tops, in honour of the iconic crime classic”.
Newly launched, ISAWITFIRST’s Hello Kitty Collection is available to suit everybody’s budget with prices ranging from £10-£55.
You can now view the full Hello Kitty range on ISAWITFIRST’s website here: www.isawitfirst.com/collections/hello-kitty
But fans must wait a little longer for the Godfather collection as it’s set to launch on 31st May, with items ranging from £6-£20, with a price like that, it’s an offer that’s hard to refuse!