Premium fashion trade show Jacket Required has announced the launch of its ‘Introduces’ and ‘Living’ sectors alongside a new AW19 campaign ‘Reinvention Reimagined’, offering buyers an inspiring, carefully edited international line-up of contemporary menswear, breakthrough talent, selected womenswear, footwear, accessories and lifestyle product.
Taking place at The Old Truman Brewery in London from the 23rd – 24th January 2019, the new ‘Introduces’ platform will give visitors the opportunity to discover the breakthrough talents of the new season and future contemporary classics with Jacket Required’s pick of emerging designers.
Also launching this season is ‘Living’, a curated selection of contemporary products and accessories from the most progressive and visionary interior design brands. Lindsay Hoyes, Event Director of Jacket Required says; “With authenticity and individuality at its core, Jacket Required launches ‘Introduces’ and ‘Living’ this season offering an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homewear products which provide a complementary offer alongside our current progressive fashion line-up.”
The new AW19 campaign ‘Reinvention Reimagined’ draws together the importance of sustainability and the responsibility of the individual to demand transparency within the supply chain while championing new trends and giving a nod to the evolution and continual reinvention of the quintessential British man and woman. The result is fashion reinvented and reimagined within the context of, and influenced by, social economic changes and popular culture. The campaign ethos will filter throughout the next event with a particular emphasis on adding sustainability to the show agenda.
