LONDON, UK – In a vibrant spectacle at London Fashion Week, Amsterdam-based designer JimmyPaul unveiled his Autumn/Winter 2026 collection, “Roam,” a groundbreaking collaboration with Pokémon. The collection, presented as a 10-world runway journey, is a testament to nostalgia, reinvention, and the enduring appeal of the iconic franchise. Photos for FAB UK by Paul Winstone.
A Dream Come True: JimmyPaul’s Vision
JimmyPaul expressed immense gratitude for the opportunity to work with Pokémon, calling it “an honour and privilege” and “a dream come true.” His lifelong connection to Pokémon has been translated into a fashion language characterized by sculptural silhouettes, playful textures, and fearless color stories, bringing character design into three dimensions.
“Roam”: Ten Worlds, Thirty Favorites
The “Roam” collection is not merely a display of garments but a narrative woven through 10 distinct “worlds,” each inspired by various Pokémon types, personalities, and visual cues. The designer’s personal universe is rooted in 30 favorite Pokémon, transforming their traits into tactile, emotional, and expressive pieces. This approach emphasizes storytelling, transformation, and identity-play, moving beyond conventional costume design.
From Catwalk to Closet: The Difuzed Partnership
Complementing the runway show, a JimmyPaul × Pokémon product range, developed in partnership with long-time licensee Difuzed, will bridge the gap between high fashion and everyday wear. This collection aims to translate key visuals from the show into wearable, consumer-facing pieces, allowing fans to embrace the narrative beyond the show space.
A Collaboration Built on Real Feeling and Sustainability
The partnership is described as a collision of creativity, fun, and adventure, honoring Pokémon’s legacy while making it relevant on a global fashion stage. Beyond the Pokémon theme, “Roam” draws inspiration from diverse references, including Indonesian heritage, Japanese workwear, 90s surf culture, car racing, 80s postmodernism, and horror cinema. The collection also champions sustainability, with most looks crafted from deadstock fabrics, vintage materials, and reworked textiles from previous collections, reinforcing a narrative of reinvention and individuality.
Key Contributors and Credits
JimmyPaul extended heartfelt thanks to numerous individuals and teams who contributed to the success of the “Roam” collection:
- Pokémon Team: Mathieu Galante, Seonaid Johnston, Samantha Williams, Kiall Bedward, Jade Melhush, Natalie Hopkins, Sandra Graham, Paul Kippen, Skye Smith, Em Bunce, and Curtis Sharkey.
- DIFUZED Team: Jeanne Ang, Joana Neves, Alexandra Frost, Nazan Taylan, Paula Pellat, Pieter Kurt, Julien Rahami, Stefania Perrotta, Sade Luhukay, Serina Aafjes, Rachel de Baas, Kees Ruwel, Funzi Koper, Mariska van Doom, Maalke de Laat, Alinne Kessler, Genefe Navilon, and Gaby Stadt.
- Key Supporters: Gilbert El Kalaani, Nabilla Harbout, Martyn Roberts and the Fashion Scout team, Pop PR team (Portia and Lori), BFC and London Fashion Week, AOFMPro and Unite x Sally’s International, People Pleaser Salads, models and their agencies, interns (Valentijn, Jip, Angel, Mariej), volunteers, friends, and family.
Event Details:
- EVENT: Fashion Scout @fashionscout
- SHOW PRODUCTION: Martyn Roberts: @mrfashionscout
- MAKE-UP: Makeup By Mandy Gakhal For AOFMPro Using Dermalogica UK @aofmakeup @mandygakhal @dermalogicauk
- HAIR: Hair By Narad Kutowaroo using Unite Haircare | Sally Beauty @unite_hair @unite_hairty @naradikutowaroc @sallybeautyuk @salonservicesuk
- BACKSTAGE FOOD: People Pleaser Salad @peoplepleasersalad
- STEAMERS: Propress @propressuk
This collaboration marks a significant moment where fashion, fandom, and culture authentically converge, celebrating the beloved world of Pokémon through JimmyPaul’s unique and bold design lens.