JU-NNA Debuts SS23 Collection During London Fashion Week 2022

JU-NNA announces SS23 collection and Fashion Scout catwalk show during London Fashion Week.

JU-NNA is delighted to showcase its brand new SS23 collection with Fashion Scout on Saturday 17th September 2022. The brand is proud to collaborate with Fashion Scout as a platform that nurtures and empowers future forces in fashion.

The Spring/Summer 2023 collection by JU-NNA presents a landscape where structure and fluidity can co-exist. The interface between linear geometric shapes and the spontaneous nature of doodles is explored through brand-new prints and a focus on pastel hues. Experimentation runs through every seam with dissonant fabrics of neoprene and silk juxtaposed to combine Tokyo street style’s bold yet casual originality with the femininity and luxury of a JU-NNA design.

This collection remains dedicated to the traditional Japanese Shibori heritage. These traditional aesthetics are processed by Asian artisans on organic cotton and linen materials and in 3D on recycled polyester and silk to provide a structural yet delicate and sustainable backdrop to the collection—a modern twist on classic traditional art.

The brand JU-NNA was founded in London in 2019 by Jun Nakamura after the completion of his M.A. in Fashion Design Womenswear from Istituto Marangoni. Drawing on his past work in the Japanese kimono industry and Tokyo Fashion, the brand focuses on combining traditional Japanese techniques with current and modern design. The continued support of Istituto Marangoni exceeded years of study and a thriving environment where curiosity was sparked and creativity was challenged. The tutors at Marangoni were key in Jun’s exploration into Shibori and often inspired new ways of thinking. Jun reflects on one tutor’s suggestion of using a microwave to create a Shibori 3D shape which came with shocking results and credits Marangoni for encouraging abstract methods that lead to further development in design.v