R&B artist JVCK JAMES has shared the captivating cinematic video for his recent single Hennessy Tears, which features on the ON THE ROCKS EP, a care package for fans that followed his acclaimed EP JOYRIDE released last year.
Hennessy Tears is a soulful and dreamy track with a smooth beat alongside rhythmic vocals and profound lyrics about being overwhelmed by falling in love. The one-take performance video, directed by Filmawi (Comme de Garcons, Burberry, Post Malone), is a stunning and cinematic visual, which showcases the song’s lyrics in a passionate and emotive way.
JVCK says; “I wrote Hennessy Tears about the honeymoon phase of a relationship. The thought of bearing your soul & opening up to someone new is never easy, but can turn out to be beautiful. I teamed up with “Filmawi” to create a one-take conceptual performance video. I think everyone will have their own take on the video, but for me the particles represent the energy/feelings that are emitted throughout each lyric and how it connects to the wider vibration of all things around us.”
ON THE ROCKS features the bouncy single Love in the Club, which was on the BBC1 Xtra A List and achieved support from Radio 1, Kiss Fresh and Capital Xtra, alongside expressive new tracks Drunk Love and Galaxy Swim (Deeper). The four tracks chart four stages of romance; meeting someone (Love in the Club), beginning a relationship (Drunk Love), being overwhelmed by the connection (Hennessy Tears) and then all of those emotions becoming deeper (Galaxy Swim (Deeper)). It is a refined and emotive body of work, which charts a moment in his life which he is sharing as a care package for his fans and represents an exciting musical turning point for JVCK JAMES.
His EP JOYRIDE was released last year, featuring No Drama and Basement, which were also performed as live videos, with the latter re-released as a remix featuring Knucks. The Joyride EP was also accompanied by a creative visual collaboration celebrating Black excellence, which sound tracked the entire EP and was shot and directed by UK director Fenn O’Meally (Jorja Smith, Wu-Tang, Stormzy) with a nod to their favourite 90s and 00s R&B videos.
With a timeless yet modern sound matched with his distinctive and captivating artistry, JVCK JAMES has established himself as a truly exciting name in UK R&B, with support so far coming from the likes of BBC Radio 1, 1Xtra, Radio 6 and Capital Xtra, as well as appearing as part of COLOR’s Home/Bred session series. He was also recently announced as Apple Music’s Global ‘Up Next’ artist.
After supporting the likes of Mahalia and Ella Mai in both America and Europe, JVCK recently headlined a sold out Omeara in London and will be performing again in London as part of o BBC Introducing night at The Lexington on 4th August.