Kay Kwok returned to London Fashion Week last season after an 8-year hiatus under the rebranded KWK by KAYKWOK. Digitalization is central to the brand and their drive towards gamification, online interactivity, and community building within the metaverse.
With that in mind, this season accentuates this very idea incorporating 3D printing onto big body designs, highlighted by candy like colors. Prints feature heavily alongside dramatic silhouette’s providing a sharp nod towards freedom within gender and self-expression.
Kay was sketching this collection before the last line hit the runway in February, as a designer and creator his energy is boundless, and the ideas never stop. Kwok’s ideology is based on philanthropy, giving back, broadening perspectives, and guiding the audience towards the prospect of all-inclusive love. Setting aside traditional beauty standards, KWK by KAYKWOK illuminates the invisible, creates a platform for the unheard, and creates a place for uniqueness to celebrate all that we are as beautiful, chaotic, contradictory, and complicated beings.
“You need a good team to make everything efficient and you have to try very hard to ensure things are on the right track – the problem-solving ability matters the most when putting together a line” Kay Kwok.
Kay Kwok debuted his collection to critical acclaim at London Fashion Week in 2013 and is known for his futuristic and contemporary menswear. Based in Hong Kong, he studied at Hong Kong Polytechnic before moving to the London college of Fashion. During this time he interned with Alexander McQueen. His graduate collection placed first in international fashion competition, Mittelmoda, making him the first Chinese fashion designer to win the accolade in 20 years.
Kwok has also collaborated with numerous world-class brands and organizations including Sony. His design label is a favorite with music talents including UK’s Muse, Korea’s SHINEE and artists A-Mei, Joey Yung and Landy Wan.