LAD/ marked a confident return to Paris this January with its FW26 men’s presentation during Paris Fashion Week, transforming The Hoxton Paris into a day-long study in modern tailoring and global identity. Running from morning through evening, the presentation unfolded as an immersive experience rather than a traditional show, inviting guests to move through the collection at their own pace.
Set within the hotel’s intimate spaces, the presentation built on the momentum established last September, when the brand hosted a private dinner and after-party that quietly positioned LAD/ as one to watch. This season’s offering felt assured and expansive: soft-shouldered tailoring, relaxed precision, and fabrics that spoke to Italian craft infused with Congolese rhythm and elegance.
A live show later in the evening brought the garments into motion, reinforcing LAD/’s emphasis on clothes designed for movement, confidence, and life across cities. From Saint-Tropez to Dubai, the silhouettes suggested a wardrobe made not for a single destination, but for a lifestyle in transit.
Designed by Ladislas Mande and creatively directed by Art Comes First, LAD/ continues to define itself through cultural dialogue. The Paris presentation offered a refined preview of what promises to be a compelling main show in June—one rooted in identity, travel, and modern masculinity.
Photographed by Andrei Mezzinoi
By Olga Gasnier
Production Aglography