Lala Aicha Mouatassim at Oriental Fashion Show during Paris Haute Couture Fashion Week 2023

Lalla Aicha MOUATASSIM grew up in an environment where art and creation were part of her daily life, her attachment to fashion has always been very strong. At 8 years old, she drew her sketches, and made dresses for each of her dolls. She always dreamed of being a fashion designer.

In 2012, after a career as a jurist in business law, Lalla Aicha decided to follow a training course in model design, and launched her label, and opened her first showroom of traditional haute couture ‘Mautassin’ to give life to her passion: the Moroccan caftan.