The LAUGESEN brand, designed by two-time IDA International Fashion Designer of the Year Award Winner Jens Laugesen, is relaunching and returning to its original UNISEX origins. In an event being held at The Rowe, an eye-catching redevelopment of a former university building in Whitechapel, London, Jens Laugesen will reveal the relaunch, which will explore re/deconstructed wardrobe staples through the lens of technology balanced with artisanal craft.
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
LONDON, ENGLAND: LAUGESEN presentation. Phygital event merging physical garments and digital assets alongside virtual Augmented Reality experience. 21 February 2023 London, UK. Alla Bogdanovic / Alamy Live News
Echoing Jens Laugesens long passion for cocnepts and architecture of clothing the signature tailored flap tuxedo jacket shirt and concept-led wardrobe staples became a key part of LAUGESEN’S new brand identity. Defined by the pillars of METAMODERN attitudesinterwoven by discoveries and collective working with each other and the environment.
This fine balance between the emotional and conceptual realms is central to the attitudes LAUGESEN experienced and brought forward after two years of introspection due to worldwide lockdowns, determined by a desire to create long-lasting wardrobe solutions with a democratic, genderless fit for all identities. In addition to the capsule collection of wearable, democratic and unisex garments for AW23, LAUGESEN also presents an introduction to the new projects, experiences and ideas the brand has developed during its metaverse reformation on the new brand website store open for pre-order.
Photo by Alla Bogdanovic
