On the evening of March 25th, 2024, at 7 PM, Le Fame unveiled its Autumn Winter Ready-to-Wear collection at HALL RED, Taiping Lake in Shanghai Xintiandi. This event marked the opening show of Shanghai Fashion Week, presenting the “Modern Shanghai Trilogy.”
During the vibrant 1920s, modern women showcased their intelligence and emotion, pursued their dreams, and observed the blossoming of life amidst the era’s tumultuous waves. This season, Le Fame enhances the Shanghai women’s clothing style, imbued with history, complexity, and myth, reviving the oriental age and exhibiting the exceptional charm of contemporary Shanghai style. The brand honors the monochromatic runway shows of the 1990s, merging them with the dual-frame curtains typical of Art Deco architecture. Models appeared sequentially, displaying fashion in individual frames. This approach deconstructs new Chinese aesthetics through a multifaceted design that blends “style” with “art,” capturing the elegant fusion of Chinese and Western elements.
Le Fame has collaborated once more with independent designer Zhong Zixin to redefine the women’s profile in three chapters: Shanghai Style · Vanity Fair, Shanghai Style · Haunting Crush, and Shanghai Style · Neo-Chinese.
Vanity Fair emerges with black and white as its primary colors, creating a tranquil ambiance for both day and night, inside and out. Velvet and suit fabrics are luxuriously elegant without being gaudy; bows and ostrich feathers combine dynamically, adorning the garments freely and presenting the century-old, prosperous Shanghai style in an elegant and serene manner.
Haunting Crush presents Chinese satin that weaves ultimate elegance. The X-shaped silhouette conveys grace and distinction, while lace and pearls add a touch of romance. Bright and lively, it evokes the enchanting world of oriental Rococo.
In the new era, working women radiate resilience and energy. Deconstructed suits exhibit a capable style, and herringbone fabric is intricately woven, with sequins and ostrich feathers adding creative flair. This portrays the urban woman’s charming and delicate nature in a balanced manner, crafting diverse settings for free and practical attire.
Accessories encapsulate the essence of contemporary Shanghai women’s styles. Le Fame collaborates with YVMIN, drawing inspiration from roses and the essence and materials of vintage jewelry from the 1920s and 1930s, rejuvenating Retro through modern design. The brand-new bag collection pays homage to and reinterprets the iconic “Shanghai Brand” handbag by capturing its essence and incorporating those memories into more fashionable and refined details.
Yang Ying, Yang Chaoyue, Hu Lianxin, Xu Jiaqi, Yan Yikuan and Du Ruoxi attended the Show, alongside hundreds of fashion editors, bloggers and brand friends.