London Fashion Week witnessed a breathtaking fusion of art and fashion as Georgian designer Pridon Niguriani presented his highly anticipated Fall/Winter 2025/26 collection under his brand, LEM. Titled “Fashion is Art,” the collection blurred the boundaries between wearable design and artistic expression, transforming garments into living masterpieces.
Capturing the Essence of Creativity
Through the lens of photographer Zuzu Valla from Fabuk, the behind-the-scenes energy of LEM’s showcase was immortalized. Her images encapsulated the raw beauty of artistry in motion, highlighting the tension and excitement before the models hit the runway.
Artistic Inspirations Behind the Collection
Pridon Niguriani’s latest work draws deeply from his appreciation for fine art. Inspired by a visit to the Gallerie d’Italia and enriched by collaborations with his community of artists, “Fashion is Art” embodies a genuine connection between fashion and creativity. Each piece in the collection is a canvas, featuring hand-painted designs that required meticulous craftsmanship—some taking up to seven days to complete. Delicate female portraits, intricate florals, and lifelike depictions of wild animals are key motifs, reinforcing the collection’s artistic ethos.
One of the most striking design elements is the use of ornate golden frames, echoing the elaborate borders of gallery-displayed paintings. This concept is masterfully incorporated into coats and trenches, redefining their silhouettes and elevating them into pieces of art.
Structured Elegance with a Historical Touch
Beyond its artistic appeal, “Fashion is Art” integrates structured, military-inspired elements. Drawing from the disciplined lines of queen’s guard uniforms, the collection showcases belted coats and trousers adorned with bold red and gold stripes. This interplay between strength and elegance underscores the collection’s distinctive aesthetic.
A Sustainable Approach to Accessories
LEM’s commitment to sustainability is evident in the collection’s accessories, which include oversized chokers, dramatic hats, theatrical masks, and sculptural embellishments—all crafted through upcycling. These statement pieces further blur the line between fashion and performance, reinforcing Pridon’s dedication to innovative and eco-conscious design.
A Show to Remember
With a stellar lineup of models, including Suzu, Dasha Blumberg, Jules Jessica, and Kenya Roper, the LEM runway was a visual spectacle. Hair and makeup, led by Yui Ozaki and Diana Berry, added the finishing touches to a show that celebrated the union of art and fashion.
As Pridon Niguriani puts it, “Fashion is more than just clothing—it is art, a profound form of expression.” His latest collection is a testament to this philosophy, redefining how we perceive fashion and artistry at London Fashion Week FW 25/26.