Step out in (flat) style says Liverpool Fashion Week who is encouraging designers to choose flats over heels on this year’s autumn catwalk show.
Liverpool Fashion Week has always pioneered the ethos that fashion is for everyone regardless of size or shape to reflect real people and now the influential north west fashion show is encouraging their models to ditch their skyscraper heels and wear flatter shows on the catwalk this October. As part of their ongoing self love campaign organisers of Liverpool Fashion Week says wearing heels on the catwalk can cause anxiety for models fearful of toppling over. Walking in flatter shoes will therefore give them more confidence.
In line with their principle that fashion should promote self esteem and body confidence, the shows which take place on 8 and 9 October are asking models to wear flat shoes.
89% of women say that uncomfortable heels have ruined their outfit and on average wearing a pair of heels will hurt after one hour and six minutes
Liverpool Fashion Week organiser Amanda Moss said, ‘“A model will walking with more confidence if they aren’t worried about falling over, or fearing their toes will pinch in heels. And when they walk with confidence they radiate more beauty. Fashion should not be painful. Wearing heels can cause long term damage to feet and ankles. Not to mention back pain and, addition pressure on the hips and a higher risk or falling and spraining or even breaking bones. Models who take part in Liverpool Fashion Week undergo a choreography class and part of that is walking in heels. I have found it’s the part that makes the models most nervous. Fashion should be fun and models shouldn’t be terrified of walking in heels.”
For details of this year’s line up visit www.liverpoolfashionweek.co.uk