- New lower calorie, high protein, lower sugar ice cream
- Each delicious tub contains 290-350 calories and up to 20g of protein
- Four delicious flavours available: Cookies & Cream, Creamy Chocolate, Smooth Vanilla, Mint Chip
- Up to 57 percent less calories than similar ice cream products
Healthy lifestyle lovers have raised their spoons in celebration for lower-calorie, high-protein ice cream brand Breyers Delights since its UK debut in January.
For too long, ice cream that’s kind to the waistline has remained a distant dream. But Breyers Delights now makes the impossible possible, with 38 – 57% less calories and 45- 60% less sugar per 100g*, high in protein and best of all – big in taste.
Tapping in to the rapidly growing health and wellness trend in the UK, each tub of Breyers Delights contains as little as 290 calories and up to 20 grams of protein. Health conscious consumers can limit their calorie intake whilst also treating themselves and not compromising on taste as Breyers is made using a purified extract of the Stevia rebaudiana leaf along with a small amount of sugar.
Set to be a firm favourite in freezers across the UK, this new line of deliciously creamy ice cream is available in four mouth-watering flavours:
Cookies & Cream – A delicious take on the classic combo, now tasting even better at 350 calories per tub.
Creamy Chocolate – Rich and full of flavour, it’s the ultimate chocolate lover’s dream at 310 calories per tub.
Smooth Vanilla – Smooth and creamy vanilla just got a whole lot more exciting at 290 calories per tub.
Amy Knowles, UK Marketing Manager for Breyers Ice Cream, said: “We’re constantly looking for ways to shake-up the ice cream category and created Breyers Delights to answer the demand from health-conscious consumers who want to stick to a healthy and balanced diet, but also indulge in a tasty treat.Using breakthrough recipes, we’ve been able to create an ice cream that’s deliciously creamy and packed full of flavour as well as being lower in calories and sugar, and high on proteins.Backed by a substantial marketing investment, we can’t wait to bring Breyers Delights to the UK.”
The new Breyers Delights range will be launching in major retailers nationwide from January 2018, at the RRP of £4.99 for 500ml**.
