2021 is a transitional year for Mark Gong. After living in the US since a teenager, at 23 years old and at its 5th MARKGONG collection, Mark decided to move back to Shanghai to settle and anchor his business.
A departure from his previous 5 projects, Chapter 6 combines a celebration of the past with a transition to the new. MARKGONG presents a Fall/Winter 2021 Collection dedicated to re-exploring design elements from previous works and maturing them into novel codes.
Like Mark himself, the Gong Girl is maturing. Over the past five seasons, she has camped in the wilderness, lived in historical picture frames and reflectively walked the streets of New York. Rich in these experiences, she is coming of age, confidently balanced.
Balancing the explorative nature of his previous collections, this season is a transitional affirmation of the brand’s codes. Hiking boots, familiar cut out details and our relation to nature, nods to past references. In a comfortable play on polarity, natural and soft materials – cashmere, suede, leather – co-exist with bold tailoring and affirmative cuts. Neutral and re-assuring colors – grey, taupe, beige – coincide with warm and fiery yellows, oranges and reds. A collection highlight – Dresses and skirts made of handstitched individual panels or organic fabrics – affirms past experiences coming together create a balanced entity.
This collection shows Mark maturing and his voice finding clarity when he tells the metamorphic story of a playful adult, a sexy but unprovocative, serene but not serious young woman. Confident in her new skin, she is ready to conquer the next Chapter of her life.
Film:
VIDEO DIRECTOR – Harry Wang
FILM EDITOR – Yuanqing Xie
CINEMATOGRAPHER – Kaifan Hu
COLORIST – Jiaqi Zhou
VIDEO ASST – Chao Liu
MUSIC – Haoyan Gao
Collection Images:
PHOTOGRAPHER – Hekai Tuoyi
PHOTOGRAPHER ASST – Dongwei Guo
Film & Collection Images:
MODELS – Jin Chun, Sijia Kang, Huan Zhou (Focus)
ART DIRECTOR – Cloe Dong
ART DIRECTOR ASST – Hai Yu
FASHION STYLIST – Gaultier Desandre Navarre
ON SET STYLING – Cloe Dong
ON SET STYLIST ASST – Coco
HAIR – Issac Yu (Salsa Studio)
HAIR ASST – Ian
MAKEUP – Valentina Li (The Ascc）
MAKEUP ASST – Simeng Xiong, Yule Zhang
PRODUCER – Mark Gong
CO-PRODUCER – Yuanqing Xie
