“Inspired by American party dresses, rooted in the 1980s, but totally reimagined, chopped up and rebirthed, almost engulfing the wearers in a cacophony of monstrous beauty, these characters stand tall and defiant in the world of my making, reading Stephen King and watching David Lynch. This is a fantasy lucid dream of America; scratch the surface and there is something darker underneath. Each look becomes a sculpture, having been worked and worked upon, the elements of craft pushed to beyond my usual extreme.” Matty Bovan
Matty Bovan shares his creative process for this collection in a new film short, titled “XV” after the designer’s fifteenth collection, showcasing the parallels between his process of artisanship and the distillation processes of Tanqueray No. TEN, whose ‘Tiny Ten’ cocktail, named after the still from the first distillation process, exclusively appears on the menu at Bistrotheque for the duration of London Fashion Week.
Photo: Rebecca Maynes
SHOW CREDITS
Styling
Matty Bovan @babbym
Creative Consultant
Katie Grand @kegrand
Casting
Anita Bitton @ Establishment NY
@bitton @establishmentny
Producer
Mandi Lennard @mandilennard
Set Design and Creative Production
MY BEAUTIFUL CITY @mybeautifulcity
Movement Direction
Simon Donnellon @ New School Represents
@simon.donnellon @newschoolrepresents
Make Up
Miranda Joyce using Lisa Eldridge
@mirandajoyce @streetersagency @lisaeldridgemakeup
Hair
Claire Grech
@claire__grech @streetersagency
Nails
Emily Rose Lansley @ The Wall Group
@emilyroselansley @thewallgroup
Footwear
GINA @ginashoesofficial
Gloves
Lauren Perrin for Matty Bovan Studio
@lauren.perrin @babbym
Bags
Matty Bovan Studio @babbym
Hosiery
Tazmin Porter @taz_porter
Leggings
Matty Bovan Studio @babbym
Underwear
Calvin Klein @calvinklein
Fragrance
The Sixth by Vyrao @vyraoworld
Music Composition
Hasani @hasanihotsteppa
Event Press Management
Agency Eleven @agencyeleven
Matty Bovan Studio Team
Leo Prothmann, Myles Mansfield, Scar Kennedy
Show Assistance
Jodie Bull, Marius Virag, Maxim O’Sullivan, Momoyo Wada, Moud Aikhemeiri, Wade, Morgan Sinclair, Petra Miklasova, Phoebe Grewal, Sarita Arthur, Stefano Corti, Tilda Fuller
Venue
St Martin-in-the-Fields @stmartininthefields
We are grateful to St Martin-in-the-Fields for allowing us special use of their historic building. St Martin’s is proud to be involved as part of its commitment to help support young creatives, artists, and performers alongside its work in the wider community and in supporting people out of homelessness.
Special Thanks
Nick Bovan; Plum Bovan; Jonathan Scott, Katie Grand; Sarah Mower; Mandi Lennard; Caroline Rush; Rana Reeves; Andre Bogues; Robin Scott-Lawson, Terry Hart, Pru Dixey, and Amelia Carrino @ MY BEAUTIFUL CITY; Anita Bitton, Kesia Magner, and Lorenzo Rotondo @ Establishment NY; Laura Dooley, Todd Watkins, and Liz Chuck @ Agency Eleven; Angie and Aydin Kurdash @ GINA; James Davies and Natasha Der Avedissian @ St Martin-in-the-Fields; Jenny Bolt Burdon @ Bistrotheque; Fabio Piras; Sarah Gresty; Melanie Ashley; Agatha Connolly; Yasmin Sewell; Giulia Rinaldi @ Croco; Lulu Kennedy; Bior Elliott; Rebecca Maynes; Audrey Khew