Fluorescence
This season Tran set out to blend traditional lines with more modern colors and techniques with an eye to future fashion. Stepping away from Mimi’s usual color palette, AW17 welcomes the introduction of vibrant neon colors celebrated in a range of rich fabrics such as 3D lace and digital print silk. Hand beaded and sequinned crystal encrusted flowers add the element of glamor that Mimi is so well known for.
“The Mimi Tran woman is fearless, strong and radiant – a woman to be respected, someone to impress, someone who strides with passion – her excellence pouring over any who behold her” – Mimi Tran
Today, Tran’s brand philosophy is simple, even if her clothing is anything but: Mimi Tran empowers the modern woman. “When you look good, you feel your best,” Tran says.
Previous collections can be viewed at www.shop.mimitrandesign.com
Photographer: Simon Armstrong & Sandra Vijandi