One of the UK’s longest standing fashion trade shows and the ultimate fashion destination at Spring Fair, Moda, opens its doors this Sunday 6th until 9th February at NEC Birmingham, and has announced the return of its inspiring trend-led Catwalk Shows and programme of insightful and useful talks, alongside hundreds of new season’s collections and must-have looks from womenswear, accessory, jewellery, and footwear designers and brands. As well as becoming a 4-day show, Moda, which is located in Hall 2, now offers retailers the most diverse fashion buying destination.
Visitors to the Moda Catwalk, which kicks off every day at 11am and runs three times a day, will see collections brought to life in carefully curated fashion shows edited into inspiring scenes providing an essential overview of the season. Throughout the four-day show, the Moda stage will also host a packed schedule of talks covering topics including how to build relationships with customers to develop an active and engaged social media community, how identity can help a brand stand out from the crowd, doing the right things to build an online business fast, how to influence in the right way, and tips to help make content work harder.
Buyers looking for the latest fashion, accessories, jewellery & watch, and footwear collections will be delighted to discover brands including Hukka, Jayley, Pretty You London, Henriette Steffensen Copenhagen, Lighthouse Clothing, Soyaconcept, Alice Collins, Gomaye, Lily & Me, Alpe, Camper, Shellys, One Hundred Stars, Sebago, CAT, Fly London, Nomads, Scream Pretty, Lido Pearls, Caprice, InventSports, Georgia Wang, Sea Gems, Leslie Donn, and many more.
Ready to wear Turkish brand Hukka produces chic, yet functional attire championing unique design above all else. With a simultaneously understated and impressive aesthetic, Hukka collections are made with the modern woman in mind, without ever compromising on quality. Leading womenswear brand Jayley offers a quintessential fusion of eastern heritage and western desire. Its comprehensive collection of elegant apparel from fine furs to exquisite devores, prêt-à-porter silk dresses, decadent beachwear and accessories are produced from premium fabrics such as cashmere, silk, ethically sourced furs and leathers.
Showcasing its beautiful, ethical and sustainable clothing, accessories and homeware, One Hundred Stars joins the Moda line-up. As print designers they take inspiration from all over the world, whether it be from antique pottery to traditional woven rugs. Its focus is on delivering slow fashion items that are easy to wear and flattering to all. Visitors will also discover their new range of rich velvet cushions – forerunners to a new and extensive homeware offering.
Isobella Snook, Sales and Marketing Manager, One Hundred Stars says; “The choice to show our latest collection at Moda this year was an easy decision to make. The timing is just perfect for One Hundred Stars like many brands now, we sell in season. The fusion between Spring Fair and Moda effortlessly brings together fashion and lifestyle, which our customers are wanting more, and more of, as the traditional boutique has diversified so much in recent years.”
Celebrating 30 years of fair trade, Nomads Clothing also joins the line-up of sustainable brands. Its unique prints and mindful design continue to incorporate the traditional artisan practices that shine through in its lifestyle pieces. Henriette Steffensen Copenhagen is a unique, Danish brand for women which also focuses on sustainability, sensuality & honest designs. All collections have a strong DNA from head designer Henriette Steffensen.
Pretty You London are back at Moda and showcasing their new collection. A British company specialising in luxury and contemporary designs with sustainability in mind, Pretty You London’s story began with slippers and nightwear and more recently, loungewear. Think timeless styles that evoke feelings of elegance and comfort. Bamboo Lace is one of their new styles for SS22 incorporating the best-selling features of Bamboo textiles with delicate lace trims.
Another unique and highly contemporary brand to add to the Moda family at Spring Fair 2022 is NOEN, exhibiting on The Godske stand. NOEN is a Nordic contemporary timeless collection for women who seek a versatile wardrobe. Offering flattering silhouettes, beautiful prints and strong seasonal qualities, NOEN creates collections, that provide women with wardrobe choices that suit their lifestyle and celebrates all body types.
Lighthouse Clothing is a brand that encourages a simpler, more joyful life, creating style led weatherproof clothing for the daily dash, easy coastal wanders and the wild and wonderful every day. Lighthouse pieces are beautifully crafted, designed with style and ready for life’s everyday adventures.
Soyaconcept will showcase its signature prints combined with a modern and elegant style, while the gorgeous lifestyle brand Lily & Me will be exhibiting its beautiful, easy wearing clothing and accessories.
Alice Collins returns to the show this season and has also booked in for Autumn Fair 2022. Louise Collins, owner, Alice Collins says: “We have already confirmed Moda 2022 as it’s the only exhibition which has fantastic footfall & where we met existing stockists plus lots of new ones generating a massive increase in our sales. It has a great buzz & is a breath of fresh air!”
Another returning favourite is Gomaye, whose high-quality garments and beautiful basics are perfect wardrobe keepers and can be endlessly combined with other clothes. Gorgeous lifestyle brand Lily & Me also returns with its print led lifestyle collection offering beautiful, easy wearing clothing and accessories.
InventSports produce innovative and exciting sports-related products including beautiful, sustainable beach and surf ponchos and changing robes, beach towels and Bath robes without the use of plastics or microfibres, as well as waterproof ‘beach buckets’ for carrying your wetsuits and beach items, and secure beach locks to keep your phones and money safe whilst you are in the water.
In the Jewellery & Watch Edit, don’t miss Scream Pretty who bring their signature playful style to Moda with their Mismatched Huggies, showing alongside their extensive curated ear collections. Perfect for mix-and-match styling, the Mismatched Double Huggies offers Scream Pretty’s updated take on the everyday huggie with twin hoop with one huggie having a hinged clasp for ease of taking on and off, and an attached semi hoop that creates the illusion of two piercings. Other highlights from the new collections include the trend-lend Shell and Pearl designs, colour-pop Enamel and Prairie collections.
Since Georgia Wang established her brand, she has been determined to break the borders of age, gender, and stereotype. Her pretty jewellery is designed to be worn by anyone and everyone.
Lido Pearls offer beautiful, timeless & elegant pearls and will be showcasing over 1600 designs including stunning statement pieces as well as delicate pretty pearl & CZ sets. The theme for 2022 is #fallinlovewithpearls.
With the UK’s largest footwear offering, this season Moda welcomes Camper, whose Fall/Winter 2022 collection brings together two distinct worlds: the traditional office and the great outdoors. This season, a range of autumn and winter styles bridge the gap between nature and the cubicle, blending strong shapes, bold colours, and more responsible natural materials that help us minimize our impact. Expect to see clean looks with rich textures and exaggerated details combined with technical outdoor styles and reimagined Camper Icons to present a collection that embraces the quality, design, and craftsmanship of the brand.
EBI Wholesale joins the show offering three unique ladies footwear brands that each have their own identity. Shellys London is made for anyone who loves to stand out from the crowd by playing on heritage from the 60’s to the grunge of the 90’s whilst incorporating current trends.
NOVO Australia launched this season for the first time outside of the southern hemisphere. The NOVO brand includes all the shoes and accessories a girl needs no matter what the occasion. From the very beginning NOVO’s vision was to provide a vast range of seasonal designs for the fashion-conscious girl at affordable prices.
MIXX Shuz Los Angeles established itself on the US West Coast only a few years ago but has grown at a pace comparable to the fast fashion designs it offers. The collection changes on a monthly basis to keep up with all trends as they happen.
For further Moda at Spring Fair information please visit www.moda-uk.co.uk or www.springfair.com