Moda x Pure is set to make its highly anticipated debut at Spring Fair 2025, taking place from 2–5 February at Birmingham NEC. This dynamic event will bring together four vibrant sectors—Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch—alongside a rich programme of inspiring content, establishing itself as the ultimate destination for fashion buyers and industry professionals.
Soraya Gadelrab, Event Director at Spring Fair, said, “We are thrilled to launch Moda x Pure at Spring Fair 2025, bringing together a curated selection of brands and destinations under one roof. With trend-led catwalk shows, insightful seminars, and innovative collections, this is a must-attend event for the industry. Whether seeking sustainable jewellery, cutting-edge accessories, or the latest in womenswear, Moda x Pure will offer something to inspire and excite every buyer.”
The Womenswear, Clothing & Footwear destination will welcome new exhibitors such as Nova of London with their vast range of beautifully made women’s dresses, skirts, tops, jumpsuits, jeans, coats and much more, and MOO CHUU who believe that fashion and sustainability can go hand in hand. Their sustainable footwear hand-assembled with care, ensuring the highest quality and attention to detail. Each piece can be personalised by selecting sole and strap colours. LUXTYLE, with its roots in the vibrant and iconic Portobello Road, London, specialises in versatile casual wear and statement evening attire. Using premium fabrics and meticulous craftsmanship, ensuring every piece reflects the perfect blend of quality, style, and innovation. Other new brands include AX Paris, Girl in Mind, Bella Donna, Jaybz, Rebelo, Azure Fashions, God Given Talent and Industry of Sweden.
Favourites among buyers and retailers Yumi, Finding Friday, Pistachio, Trixxi, Lighthouse, Jessica Graaf, Sunco, Goose Island, Luella and Lunar will return with their latest offerings.
Tiago Da Silva, Head of E-commerce & Marketing at Yumi, commented, “As long-time exhibitors at both Moda and Pure London, we are excited to share that these two iconic UK fashion trade shows have merged into one fantastic event. This new collaboration brings together the best of both worlds, offering a larger and more diverse platform for brands, designers, and retailers. With a shared focus on innovation and sustainability, the combined Moda & Pure London promises to be a game-changer for the fashion retail industry. The future of fashion is here, and we’re excited to be a part of it!”
Fashion Accessories will feature eco-friendly innovations such as Miss Milly’s recycled leather handbags and purses, and fair-trade knitwear from Pachamama, alongside stylish staples from brands like Jess & Lou, By Eloise, Miss Shorthair, Nova Leathers, Miss Sparrow, Powder Design and Alice Wheeler London.
In the Jewellery & Watch destination, standout collections include Big Metal, Zsiska, Scream Pretty, Daughters of the Ganges, and Dainty London Jewellery, blending ethical craftsmanship with on-trend designs.
The Moda x Pure Catwalk will present three shows daily, bringing key trends to life. The catwalk will be curated by Cult of Fashion, and will showcase comprehensive looks from exhibitors, offering unparalleled inspiration and highlighting the season’s must-have styles.
The stage will also feature engaging panel discussions and invaluable retail insights, with speakers exploring topics such as sustainability, technological advancements, and the must-have trends for the new season. Visionary entrepreneur Andrew Xeni, founder of the eco-conscious brand Nobody’s Child, will share his expertise and innovative perspectives in an inspiring session, with the full lineup announced in the new year.
Visitors can take a stylish break at the Moda x Pure Fashion Café, a fashion-inspired coffee bar designed to combine relaxation with inspiration. Featuring interactive pop-up activations that buyers and retailers can replicate in their own stores, the café offers more than just coffee—it’s a hands-on showcase of how in-store experiences can revitalise the high street. Ideal for a quick recharge and a dose of creative inspiration
Moda x Pure promises to be a vibrant space for collaboration, inspiration, and connection, offering a wealth of brands and unmissable content for fashion industry professionals. From must-have womenswear, accessory and jewellery collections to insightful retail seminars and inspiring catwalks, this is the must-attend show of the season.
Moda x Pure will take place at Spring Fair 2025 from 2-5 February 2025 at Birmingham NEC. For more information, visit www.springfair.com/moda-fashion