London, February 24 – The Morocco Kingdom of Light proudly presented two of the country’s most celebrated designers, Maison Sara Chraïbi and Maison Artc, at London Fashion Week. The event, held at 180 Strand, brought Moroccan artistry to an international audience, highlighting the nation’s rich heritage through couture and cultural storytelling.
Among the distinguished guests in attendance were model Adot Gak, esteemed designer Jasper Conran OBE, fashion journalist Hamish Bowles, athlete Annie Tagoe, and the Ambassador of Morocco to the United Kingdom, Hakim Hajoui.
The Heavens by Sara Chraïbi
Sara Chraïbi unveiled her latest haute couture collection, The Heavens, a masterful display of intricate embroidery and architectural precision. Inspired by her background in architecture, Chraïbi’s designs blend structural elegance with cultural influences, resulting in garments that exude both tradition and innovation. Her work embodies a harmonious fusion of North African and Mediterranean aesthetics, celebrating femininity and the beauty of movement through sophisticated craftsmanship.
Maison Artc: A Cultural Homecoming
Maison Artc, led by designer Artsi Ifrach, presented Coming Home, a deeply personal collection that explores the Moroccan diaspora experience. Through a blend of cherished memories and the cultural influences of new environments, Ifrach’s designs serve as a love letter to Morocco. Each piece in the collection, crafted in Marrakesh, repurposes vintage and antique garments, giving them new life through the creative process.
Utilizing colorful silks, tulle, and printed cotton, Maison Artc masterfully bridges tradition with contemporary fashion. The collection features 20 bespoke looks, each a unique expression of Moroccan heritage reimagined for the modern world.
A Celebration of Moroccan Fashion
The Morocco Kingdom of Light’s showcase at London Fashion Week highlighted the country’s deep artistic roots and its designers’ ability to merge heritage with modernity. Both Maison Sara Chraïbi and Maison Artc presented collections that not only honored Moroccan traditions but also pushed the boundaries of contemporary fashion, solidifying their place on the global stage.
As the Moroccan fashion scene continues to gain international recognition, the works of Chraïbi and Ifrach stand as powerful testaments to the country’s rich cultural narrative and innovative spirit.