Close Menu
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Facebook X (Twitter) Instagram
    Fabuk MagazineFabuk Magazine
    • Fashion

      SANYUKTA SHRESTHA SS26 LFW CATWALK

      7 October 2025

      Chinese Golden Age Models Redefine the Runway in Paris

      6 October 2025

      SHUTING QIU TENDER REBELLION SS26

      6 October 2025

      ZOUXIN Brings “Earth’s Memory – Manifested Silhouettes” to Paris During Fashion Week

      6 October 2025

      Hengdi Wang SS26 “EXOGENESIS” Stuns at London Fashion Week

      4 October 2025
    • Film

      AWARD PLACEMENTS REVEALED AT 2025 STUDENT ACADEMY AWARDS

      7 October 2025

      Ferrara Film Festival Kicks Off: Co-artistic Director Claudia Conte Promises a Free and Meritocratic Festival

      22 September 2025

      A House of Dynamite Ignites the Red Carpet at Venice Film Festival

      3 September 2025

      Stars at Venice: “Father Mother Sister Brother” Red Carpet Captivates at 82nd Film Festival

      2 September 2025

      Red Carpet for The Wizard of the Kremlin at Venice International Film Festival

      1 September 2025
    • Music

      GLORIA ESTEFAN & NATHY PELUSO UNITE FOR ELECTRIFYING “CHIRRIQUI CHIRRI” REMIX

      26 September 2025

      RITA ORA UNVEILS SULTRY NEW SINGLE “ALL NATURAL” ALONGSIDE ACCOMPANYING MUSIC VIDEO DIRECTED BY TAIKA WAITITI

      25 September 2025

      Andrei Irimia Brings ‘Lights & Shadows’ to Paris and Beyond

      25 September 2025

      Global Superstar Rauw Alejandro Reveals 26 September Release Date For New Album And Teases Tracklist

      17 September 2025

      Mimi Webb releases second album ‘Confessions’

      12 September 2025
    • Travel

      Six Ways to See the World: Which Travel Personality Are You?

      1 October 2025

      Why Portugal is the Perfect Destination for a Summer Getaway

      19 June 2025

      Top 5 Euro Destinations You Can’t Miss in 2025

      23 May 2025

      CRETE’S ELE VILLAS CELEBRATES FIRST SUMMER SEASON WITH SPECIAL OFFER

      15 April 2025

      Embracing Solitude in Nature: A Spring Guide to Solo Camping in Japan

      14 April 2025
    • Store
    Facebook X (Twitter) Instagram YouTube
    Fabuk MagazineFabuk Magazine
    You are at:Home»Fashion»New Clothing Brand Is Shaking Up Fashion With Fresh Approach and Fresh Prints
    Fashion

    New Clothing Brand Is Shaking Up Fashion With Fresh Approach and Fresh Prints

    13 August 20184 Mins Read
    WhatsApp Facebook Twitter Threads Copy Link Email
    Share
    Facebook Twitter WhatsApp Threads Copy Link Email

    Fed-up of disposable trends and fast fashion, Doc Cotton, the UK’s newest clothing brand, is slowing things down with a totally new approach to design and production. We’re talking variety minus mass volume, and more eye-catching prints than you can dream-up.

    Doc cottonPeckham-made, in more ways than one, Doc Cotton is committed to doing things differently by re-defining how clothing is designed, made and bought, and giving people the chance to customise cotton clothing with bold, colourful and electric patterns. It’s not a fashion brand, it’s a clothing brand that puts the environment and people’s unique individuality first.

    Women's t shirt dress
    Men's short sleeved shirt
    Women's boyfriend shirt
    Women's t shirt
    Men's t shirt
    Women's tea dress

    James Pickard, Founder of Doc Cotton, commented: “We don’t keep up with trends nor do we dictate them. I just don’t believe there should be an ‘in’ or ‘out’ when it comes to clothing. After all, we’re all totally unique, and what we wear is a great form of self-expression. We celebrate this.”

    Prints and Patterns Aplenty

    There’s infinite possibility when it comes to Doc Cotton’s prints because there are no limits. People can either choose from hundreds of changing patterns created by local designers or bring their own creations to life.

    With 11 different cuts and items currently available for men and women, including t-shirts,  classic shirts, trousers, shorts, skirts and dresses, each garment starts-off as a blank canvas before unique prints are digitally printed, a process which eliminates any nasty toxic trails caused by dyeing.

    Women's skirtPickard commented: “What we’re finding is that when people are given creative license, they really step out of their comfort zone because they aren’t being limited to what’s on a railing at that given time. Even better, the chances of bumping into someone wearing the same dress as you are miniscule because every piece is unique.”

    Current prints and patterns to take home range from washy abstract pastels to kaleidoscopic geometrics and bright florals crowdsourced from designers like Alice Allum, Rebecca Kellett and Lucy Heggie, to name a few. The brand’s always on the hunt for fresh talent, so whether you’re an established designer, aspiring printmaker or just an average Jane or Joe, you can submit your creations for the chance to become Doc Cotton listed.

    Men's shorts
    Men's trousers

    “I get a kick seeing people’s faces as they come into the store to find a few railings of plain white cotton clothes. At first, they think we’ve taken ‘minimalism’ to the extreme, but when they find out that they can splash whatever print they like onto it, that’s when faces light-up and the fun starts” said Pickard.

    Made Upon Order  

    Yet another way the brand is going against the grain of fast fashion is in its inventive, first-of-a-kind production process. Every cut of fabric is 100% cotton and ethically sourced.

    However, the thing that really sets it apart from other fashion brands is that every item is made from scratch as an order is placed. It’s not a case of just picking cookie-cutter clothing from a rail and heading to the till.

    The garments don’t travel far – Doc Cotton’s workshop is based two floors down from the shop space where a team of highly skilled local seamstresses stitch every piece together after the fabric is cut and a print is digitally added, rather than dyed. Nothing is pre-made.

    Pickard explains: “There’s no such thing as bulk production with us. Every single item starts off as a roll of 100 percent cotton upon an order being placed. This means there’s almost no wastage in the production process. We slow things down, and put a lot of care into

    our crafting, and yet you’ll still receive your item within a few days.”

    Skirt ellie front and shorts jeffA Postcode in Peckham

    As well as shopping online, people can drop into Doc Cotton’s new studio-meets-shop space at Peckham Levels, South East London’s latest creative hangout. You’ll find plain white cotton items hanging alongside framed prints from local designers. Aside from this, space includes two tablets where people can browse patterns, test their creations and place orders and a changing room. It’s as clean-cut and simple as that.

    “We may only be two car spaces big, but boy are we brimful of great prints and great enthusiasm. We’re very proud to be calling the place our first home and call on anyone with a penchant for patterns and a pint to swing by. Levels is where you’ll track down both. The chicken wings from Drums & Flats are also cracking” said Pickard.

    Pickard’s favourite print? “It’s impossible to pick, though it’s safe to say I’ve done my fair share of print parading around London. I wear DC items all the time, and it obviously makes my day everytime someone asks where they are from.”

    www.doccotton.com

    Doc Cotton Fresh fashion uk fashion UK newest clothing

    Related Posts

    1 Min Read

    SANYUKTA SHRESTHA SS26 LFW CATWALK

    7 October 2025 Fashion
    2 Mins Read

    Chinese Golden Age Models Redefine the Runway in Paris

    6 October 2025 Fashion
    2 Mins Read

    SHUTING QIU TENDER REBELLION SS26

    6 October 2025 Fashion
    2 Mins Read

    ZOUXIN Brings “Earth’s Memory – Manifested Silhouettes” to Paris During Fashion Week

    6 October 2025 Fashion
    Latest Edition
    FabUK Magazine Unveils Its 27th Edition Featuring Anya Taylor Joy and Announces Major Expansion Plans
    Fashion
    SANYUKTA SHRESTHA SS26 LFW CATWALK
    7 October 20251 Min Read
    Fashion
    Chinese Golden Age Models Redefine the Runway in Paris
    6 October 20252 Mins Read
    Fashion
    SHUTING QIU TENDER REBELLION SS26
    6 October 20252 Mins Read
    Fashion
    ZOUXIN Brings “Earth’s Memory – Manifested Silhouettes” to Paris During Fashion Week
    6 October 20252 Mins Read
    Fabuk Magazine
    Facebook X (Twitter) Instagram YouTube Pinterest
    • How to get FabUK
    © 2015 - 2025 All Rights Reserved. Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.