AINSEL is made for girls who love themselves as they are, who have the confidence to wear their
own style, who embrace their individuality & exude tons of self-love.
London, Summer, 2017 – the launch of AINSEL, deriving from the old English for ‘MYSELF’, is a new, digital beauty brand with individuality and difference at its core, so it’s only natural that its products don’t follow the format of all others.
AINSEL is a beauty brand with a conscience, conceptualised by a team of millennial minds. Each lipstick is formulated and handcrafted in their unique LONDON LAB and is 100% cruelty free, using food grade pigments and no added nasties.
AINSEL is launching with their Capsule Lipstick Collection in a palette of uber-cool season-less colours in a creamy yet bold matte finish. With a distinct fashion-led inspiration for each hue, every shade tells a story. For example, Pencil Skirt is a sexy and bold red for when you are feeling at your most sensual. White Tee is the perfect addition to a simple outfit, adding that subtle pop of colour for added confidence. With other style-inspired lipsticks such as Sarong, Kimono, Costume, Button Up, Plisse and Mini – the beauty looks are endless and will ensure an unparalleled statement to complement your style.
AINSEL’s Capsule Lipstick Collection will be launched throughout the year with individual ‘drops’, but buck the trend for seasonal releases and instead celebrate the ordinary. Alongside the collection of conscience lipsticks is a range of characterful pins to adorn any look with some added AINSEL attitude. Cute, colourful, and standout, 100% proceeds of each pin sale goes straight to The Shine Project charity – an organisation that celebrates and champions confidence in young girls, building strength and inspiring them to believe that they are beautiful, valuable, loveable and most importantly, unique.
AINSEL is a celebration of the perfectly imperfect,
the individual, the unique, the one and only you.
It’s about frivolity, fun, playfulness and cool.
AINSEL is sold in the UK directly via AINSEL.COM