AOC (Absence of Colour) Founded in East London in 2013, Absence of Colour is a women’s wear fashion brand that derives inspiration from its minimalist Nordic roots to create affordable, curated and unique designs that encapsulate the modern woman’s wardrobe.
AOC has expanded from the flagship store in Brick Lane to a long-standing concession at Topshop Oxford Circus, a permanent space in Boxpark Shoreditch and a recently debuted space in the heart of Reykjavik. The stores feature clothing designed and produced by themselves with an utmost attention to detail and a selection of accessory and homeware brands that define the AOC lifestyle.
It seems that AOC like to keep things fresh, they don’t focus on seasonal collections, instead, you will see new styles consistently both online and on location throughout the year.