Nouvel Arrt Pop-Up Store at Parisian Passage Choiseul.

Just the day before the next lockdown was announced in Paris,еhe 3rd year Bachelor students of the École Internationale de Mode & Luxe (EIDM) have organised their annual event: a Pop-Up Store at Passage Choiseul which is located in the 2nd arrondissement.

The theme of the event was “PARIS, capital of Fashion and city of Love”. In order to break out of the cliché, the students wanted to redefine the boundaries of what characterizes the “Parisian style”. The values transmitted through Nouvel Arrt was solidarity, diversity and love.

The students of the Bachelor Fashion Business, Art Direction & Styling, Luxury Management and Fashion Communication & Marketing were involved to organise his emblematic project from the scratch. They have participated in developing their operational skills and enriched themselves professionally and personally with a unifying project.

École Internationale de Mode & Luxe is an international private higher education institution dedicated to Marketing and Luxury Management for many years preparing professionals for the fashion industry.

More about the EIDM you can find out on www.ecoledemode.fr and on Instagram @eidm_ecole_de_mode

Text and Photo: Christina V Henningstad @christina_henningstad Production: Fashionview @fashionview.eu