Fashion Scout, the international showcase for fashion pioneers, presents the three winners of The Ones to Watch Award for London Fashion Week SS19; Aucarre, Nous Etudions and Price on Request.
Selected from a long list of emerging designers, the Ones To Watch winners receive the opportunity to showcase during London Fashion Week. Fashion Scout’s Ones To Watch provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry.
The judging panel consisting of industry experts including: Martyn Roberts – Fashion Scout’s Founder and Director, Hattie Crisell – Freelance Fashion Editor (Previously The Times), Ida Petersson —Womenswear Buying Director at Browns and Fashion Stylist and show producer Joe Toronka, gathered to make the decision at a highly attended selection panel in April 2018.
SS19 Winning Designers:
Price on Request:
Based in Zagreb, Croatia, Price on Request is an award-winning multi gender brand. Independent and aware of today’s wants and needs, they create clothes that speak to courageous and bold individuals with a strong sense of self. Established in 2016 by designer Gala Marija Vrbanic who has an MA in visual communications at Zagreb’s School of Design.
Gala has won multiple international competitions both in fields of fashion and graphic design, being the winners of the 2017 ELLE Style Award Croatia and the Fashion Scout South East Europe 2018 Award. Price on Request is gaining acknowledgement for their work all across Europe.The brand cuts a clean oversized silhouette with multilayers and reflective elements.
Gala takes inspiration for this collection from her mothers 30 year old Croatian brand Xenia Design. Carefully trawling through the archives of her mothers collections, Gala selected and reinvented old items with a goal to create garments that could correlate and appeal to today’s society. The SS19 collection is completely recycled and environmentally friendly, as Price on Request want to do their best to stop pollution and save the world.
Each original garment is altered in a series of phases. In the first phase, Gala changes the intention of the piece by turning it into a garment with a different function.The second phase changes the silhouette. Then lastly, the third phase works on decoration with embellishment and print. The main objective for Price on Request is to improve the functionality of garments, giving every piece a story and a journey.
Aucarre:
AuCarre is a brand which emphasises feminine power by elevating and giving voice to all women.As new designers they are very much intrigued by making our own stories and creating contemporary characters using pioneering fabrication, contemporary aesthetic and luxury style elements. Founded by the twin designers with Greek origins; Eirini and Dimitra who both after graduating with a BSc in Bimolecular and Genetic Science, moved to London to study Fashion and Arts at Central Saint Martins in BA Fashion Design with Print and Knitwear.
During their journey to launching their own label, the sisters assisted designers at international labels including Mary Katrantzou, Gucci and Chanel.
Their strong interest in hand-drawn digital print and knit, are a strong characteristic of the brand. Bold silhouettes, romanticism, as well as atmospheric designs are what describe their creations.
The designers’ work aims to celebrate luxury, combined with elements of contemporary style, techno-style fabrics, 3D knits, the combination with detailed hand-drawn digital prints. AuCarre’s pieces serve the need of personalisation though storytelling, which hinge on several artists and art movements and craft details.
The SS19 collection is inspired by FEMININE SURREALISM. In a dreamy “super-real” world the new image of the woman is portrayed, stimulated by her everyday silhouette giving a new rejuvenating and refreshing aspect to her alter- ego. In this surrealistic world the feminine unconscious expresses itself and appears in a fearless, dynamic, strong and powerful way. Strange silhouettes and illogical scenes merged with the sporty and youthful essence to create a new upgraded look leading her to ‘run the world.’ Feminine and bold silhouettes reveal hand drawn motives, illusive prints and laced knitwear. Massive flowers and floral patterns symbolise beauty, vitality and life, chosen to subtly compliment masculinity.
Nous Etudions:
Nous Etudions is an Argentinian brand created by designer Romi Cardillo in 2014. It’s philosophy is linked to sustainability, veganism and non-gender traditions. The reformulation of traditional tailoring, the use of monochrome whilst defining the colour palette, the oversized predominant silhouettes and the experimentation of handmade textiles is what defines Nous Etudions as a minimalist brand.
Founder and Designer Romi Cardillo was born in Buenos Aires and studied Fashion Design at Universidad Argentina de la Empresa (UADE). Before launching Nous Edutions, Romina founded the menswear label ‘Group 134’ which was the first vegan Brand in Argentina, working with Greenpeace the on their first Peace Campaign in Argentina on the production of the leather tannery.
Since launching Nous Etudions in 2014, Romina is constantly searching for new innovations and development techniques. Her SS19 collection is entitled “Creatures of the Universe” takes inspiration from nature, shapes and textures.
In this collection, a new look is sought for a new nomad individual who questions defining himself. The bold colour palette varies from pastel shades to accent colours of blue, yellow, green and gold.
Nous Etudions have experimented with new Nous biotextiles in collaboration with Franco Nencini, who researched the development of a ttextile-basedon black tea, sugar and a handful of micro-organisms that ferment and create cellulose, he got a unique biotextile developed from kombucha. With this raw material and other exclusive textiles Nous Etudions develops a collection of deconstructed tailoring that is complemented by a line of accessories.