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    You are at:Home»Fashion»On|Off presents AW23 “THIS IS FOR REAL” During London Fashion Week
    Fashion

    On|Off presents AW23 “THIS IS FOR REAL” During London Fashion Week

    25 February 20232 Mins Read
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    On|Off explores the juncture where physical artefacts and their digital representations co-exist to foster creative possibilities. Supporting the transition from reality into fantasy and back again, with the metaverse and its endless possibilities.

    OnOff AW23 THIS IS FOR REAL 2

    On|Off Presents three distinct designers Taskin, Oscar Keene and Valaclava, who are all working between worlds to engage with new technology and fuel our inquisitive minds. The On|Off three are already established talents from the phygital space, who are taking their vision to whole new levels with the support of On|Off, an organisation well known in the industry for pushing boundaries of mixed reality.

    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 9
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 8
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 10

    For this, On|Off will host a ‘real time virtual fashion show’ at LFW, exploring new technology generally seen in gaming and broadcast. The event will take place within a studio environment set up in the Swiss Church, Covent Garden to a select live audience. Spectators will be able to join in the event and interact with the physical garments whilst they are being beamed live into the metaverse alongside their rigged digital avatar.

    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 1
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 2
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 3
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 4
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 5
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 6
    OnOff presents AW23 THIS IS FOR REAL During London Fashion Week 7

    The showcase aims to present new perspectives of understanding AR, the metaverse, and boundless approaches to the development of the craft of making. On|Offs Founder, Lee Lapthore, also views his creative concept as a tool that has the potential to support sustainable practices and a circular system enabling the exploration of new alternative solutions.

    OnOff AW23 THIS IS FOR REAL 1

    (Photo by Paul Winstone/Fabuk Magazine)

    AW23 FabUK Magazine Lee Lapthore London Fashion Week On/Off Oscar Keene Paul Winstone Taskin THIS IS FOR REAL Valaclava

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