On 21 January 2024, the Oriental Fashion Show will celebrate an edition marked by friendship and fraternity in the historic salons of the Shangri-La Palace.
The Oriental Fashion Show has grown steadily, and this year it will be showcased as part of a crossroads of diverse cultures, offering a unique opportunity to meet and exchange ideas.
A crossroads of diverse cultures, offering a rediscovery of worlds we thought we knew we thought we knew, while conveying a profound message of openness and peace. and peace.
Beyond the ephemeral evolutions of fashion, the Oriental Fashion Show transcends the mere the simple fashion show into a veritable tribune offered to designers whose undeniable talent whose undeniable talent, artistic creativity and rich traditional heritage are freely expressed through unique and authentic collections. In this way, the public is transported into the magic of Oriental fashion.
The Oriental Fashion Show thus becomes a symbol of peace, fraternity and cultural diversity. Every outfit tells a story, every detail reflects the harmonious fusion of ancestral ancestral traditions and contemporary visions. This edition embodies a visual dialogue between different cultures, helping to create a world where fashion becomes a vehicle for mutual fashion becomes a vehicle for mutual understanding. We invite the public to join this celebration of creativity and unity at this year’s Oriental Fashion Show, where fashion becomes a universal language, carrying a message of peace and brotherhood.
About the Oriental Fashion Show :
The Oriental Fashion Show is an annual event highlighting the richness of Oriental Oriental cultures through fashion. Founded some twenty years ago, it offers provides a unique platform for designers to share their heritage and artistic artistic vision, creating a bridge between tradition and modernity.
DESIGNERS
HANY ELBEAHIRY
Hany El Behairy’s collection is a bold fusion of modernity and elegance, designed for a discerning clientele. Hany El Behairy, the undisputed benchmark of Arab fashion since 2010, captivates Paris with each new edition of the Oriental Fashion Show. Passionate about fashion from his early teens, Hany trained as a stylist and quickly made a name for himself with his ultra-glamorous sheath dresses, which have become a firm favourite with leading Middle Eastern personalities. Each of Hany’s creations tells the enchanting story of Egypt, blending creativity and tradition to highlight the exceptional expertise of her fashion house. The perfect blend of meticulousness and delicacy in Hany’s work makes Egypt, the land of the pyramids, shine with a mille-feuille of magnificence. Deeply rooted in his Egyptian origins, each of Hany’s creations celebrates and moves, continuing to surprise the fashion world for over 25 years.
IRINA DIOSA
Porte du ciel” is the name of our collection, translated from French as “Celestial Door”. The inspiration for this collection came from a deep love of children. Children sent to us from heaven transform the woman who awaits them into a beauty deified by their presence. The pieces have been meticulously designed to highlight this unique beauty. The ample silhouette offers comfort and freedom of movement while preserving the mystery that surrounds every woman. The breathable natural fabric ensures optimum comfort. A delicate touch of panne velvet recalls the miracle of heavenly doors.
Through this collection, designer Irina Diosa deploys her incredible talent to capture the grace and magic associated with motherhood. After giving birth to a child, Madonna was born, her features reflecting entire worlds. Irina Diosa’s exceptional creations pay tribute to the transcendent beauty of motherhood and femininity.
GOWHER GOUVERNET
For the new collection, while continuing the dialogue begun between Parisian fashion and Turkmen traditions by working with silks from both countries, I wanted to go further back in time, to the cradles of civilisation. Largely unknown in Europe, the Oxus civilisation, whose capital Gonur Depe is in Turkmenistan, is comparable to the great civilisations of the Near and Middle East. The finesse of the artefacts that have come down to us bears witness to the high level of skill attained by its craftsmen, and to a great artistic homogeneity. Here, I have chosen to borrow certain motifs from finds dating from 3500 BC to 1500 BC. The female figure, a mother goddess undoubtedly representing fertility, with her long braids and high headdress, clearly echoes the Turkmen girl and woman in today’s traditions.
Its basin, in the shape of a folded heart decorated with geometric motifs, also recalls the shape of many Turkmen jewels, in silver adorned with carnelian, which in turn inspired the logo of my brand. The Bactrian camel, a means of crossing the deserts, is still considered sacred in Turkmenistan. It can already be seen on the gold and silver vases in the royal necropolis of Gonur Depe. Finally, the dragon, which takes us into the vanished pantheon of an ancient mythology, is also a sort of nod to Asia, at the crossroads of which my country is situated.
IKA BUTONI
Butoni, an Indonesian fashion designer and former Cathay Pacific flight attendant, traded her life in the air for a life in fashion, giving birth to her eponymous label in 1983. Her multi-faceted and multi-dimensional creations, distributed in over 40 countries, are truly the embodiment of the art of dress. Her love of nature is reflected in her search for dead leaves and flowers on beaches, which she skilfully incorporates into her eco-prints. Using a natural botanical dyeing technique, the colours are extracted from tannins, chemical compounds present in plant matter, and then transferred to the fabric. “It’s no surprise that botanical dyeing is gaining in popularity,” she says. “It allows people to reconnect with nature while offering a sustainable solution. It’s a necessity for the industry.” Butoni’s love of nature and commitment to sustainable practices is helping to shape a more environmentally friendly fashion industry.
ARUNAZ
The Arunaz brand was born in Kazakhstan, and is based in Almanty. Known beyond its borders today, it represents the work of Nazym Karpykova.
This designer has a unique style that combines elegance and sensuality, while reviving motifs and techniques that are specific to her history. Nazym Karpykova proposes her vision of women through fashion and her innovative creations, which blend different materials, colors and styles.
Today, in addition to attracting multiple designers from the international scene, the brand also participates in numerous fashion events around the world and is increasingly successful.
MAISON ASMAN
“Immerse yourself in the celestial world of “Asman”, where the earth finds its crown in the sky! In the shadow of the sky, the flower of the earth blooms, symbolising the perfect harmony between the crown of earthly beauty and the sky. Featuring the logo of a tulip, considered to be the eternal flower of the garden, “Asman” celebrates eternity and happiness. Founded in 2017, ‘Asman boutique’ has evolved with a small team into a thriving fashion house, now boasting nearly 80 qualified designers, pattern makers, tailors and specialists. The new creations, such as wedding dresses, gynach, kurte and chabyt, feature handcrafted ornaments, elegant paintings with profound meanings, and delicate geometric patterns. The ‘Zenan’ collection, designed by Turkmen designers, captivates with its contrasting palette, handmade gold, bronze and silver accents, and sumptuous details such as silk tassels, pearls and intricate embroidery. Discover the perfect blend of traditional craftsmanship and innovation in every piece of this captivating “Asman” collection.
RENATA
Renata a, one of Casablanca’s oldest fashion houses, redefines elegance by skilfully fusing modernity and tradition. It has transformed the Moroccan caftan into an accessible work of art, captivating fashion-conscious women with the harmony of colour and the delicate fusion of sumptuous fabrics, all created with the craftsmanship of Renata Couture. The name “Renata” takes its inspiration from “Ghernati”, the Andalusian city, symbolising a fashion house that has clothed princesses and the wives of Arab and European presidents. Under the direction of designer Souad Chraibi, a collective of artists, craftspeople and embroiderers create sumptuous outfits for the summer, winter and special Ramadan collections. For over 30 years, Souad Chraibi has been expressing her exceptional creativity by working with prestigious fabrics carefully chosen from the top brands in Paris and Milan. Drawing inspiration from her surroundings, she explores international trade fairs to make sure she incorporates the latest materials and colours into her creations, naturally bringing her precious works into line with global fashion trends.
RENA
RENA is the answer to a personal need I’ve had since moving to Europe: how to wear my superb caftans in Madrid, Milan, London or Paris. That’s how the idea came about: to create pieces that highlight the refinement of Moroccan know-how while remaining modern and stylish,” explains Khadija Chraibi, RENA’s designer. RENA’s true signature is its versatility. Each piece is timeless and can be worn in a variety of ways, whether dressy or casual, day or evening, with heels or trainers. With RENA, the caftan, traditionally reserved for special occasions, becomes a piece rich in possibilities, a living piece that allows freedom of expression. This wardrobe steeped in tradition creates a refined and creative fashion landscape, where each caftan, jacket or pair of trousers seems to be chosen, elected, preferred, like little works of art to be collected and, above all, worn. In a couture spirit, each piece is entirely handmade in the Renata Couture workshops, making RENA a sustainable brand, conscious of and valuing the craftsmanship of dressmakers and maâlems. Khadija Chraibi, born in Casablanca in 1982, grew up surrounded by the Moroccan caftan in the Renata workshops, her mother Souad Chraibi’s fashion house. After studying management in Paris and a career in finance in London, she moved to Madrid. With an executive master’s degree in fashion from the University of Navarra, she launched RENA at the end of 2021.Since its creation, the label has shown in Madrid, Milan during Fashion Week and in Marrakech during Morocco Fashion Week with the Oriental Fashion Show.A young, dynamic adventure full of style!
Maison Golli
Maisa Gollieva, the visionary founder of the Golli fashion house in Turkmenistan, has turned her childhood dream into a dazzling reality. Since opening in November 2021, Golli has emerged as a distinct and singular brand, capturing the very essence of Turkmen style. This exceptional project is distinguished by the exclusive use of rare fabrics, acquired in limited quantities, conferring unrivalled rarity and exclusivity on each creation. Uniqueness is present not only in the fabrics, but also in the design of each outfit, creating an inimitable visual signature. The first large-scale Golli collection, presented at a fashion show in Paris, draws its inspiration from the rich history and vibrant culture of Turkmenistan. Each outfit, crafted from silk, celebrates Turkmen national elements and features exclusive motifs, subtly blending national traditions with contemporary trends. Maisa Gollieva, a perfectionist at heart, has worked out every detail of the collection’s concept. With the help of a team of professional designers, builders and jewellers, she has brought all her ideas to fruition, making each creation a work of art in its own right. The road to realising her dream has not been without its challenges, but she remains convinced that this is just the beginning of Golli’s long ascent onto the world fashion stage. Her unwavering passion and commitment to excellence make Golli a brand destined to leave a lasting mark on the world of high fashion.
HANUM AIDASH
Hanum Aidash, now one of our most famous designers thanks to her previous collections with the Oriental Fashion Show, is taking us on another journey with her latest creation, the ‘Kumdagi Izder: shyndanu’ (Footprints in the sand: Ascension) collection. Inspired by her childhood spent playing in the deserts of Kyzyl-Orda, one of the emblematic cities of the Silk Road, Hanum has developed an eternal love for the caravans crossing the desert expanses. These caravans, carrying glamorous fabrics from east to west, catalysed fashion on a global scale, becoming the main source of inspiration for this exceptional collection. The collection symbolises the ascent of a major historical route. Hanum has captured this essence with vivid colours of sunset, grass, sky and gold. Shades of blue dominate the palette, accentuated by the sparkle of shiny stones and gold, major expressive elements in this striking creation. Hanum Aidash’s summer-spring 2024 collection is characterised by the gentle connection between the garment and its wearer.
She skilfully plays with multi-layered fabrics, knits, lace, taffeta, shiny embroidery and other couture secrets. Hanum creates a unique clothing experience, combining elegance and comfort with an aesthetic that transcends the seasons. Once again, she dazzles with her unrivalled talent and artistic interpretation of history and fashion.
ASHGABAT FASHION HOUSE
The Ashgabat fashion house elegantly embodies the fusion of tradition and modernity in Turkmen fashion. Under the direction of Mr Yunus, this prestigious house brings together various designers, consolidating a range of talents in the service of Turkmen craftsmanship. Ms Ristomova, head of the UNESCO commission in Turkmenistan, chose the Oriental Fashion Show as an international showcase for the richness of Turkmen fashion. This decision underlines the commitment to the preservation of Turkmen handicrafts and culture on a global scale.
PARNTNERS
VISAONSKA HAUTE COSMETICS
ALSAGHEER SALONS
ROYAL EXTENSION
FARAH ACCADEMY
PHOTOS BERTRAND DAFILA