Dr. Pam Hogg, an iconic British fashion designer, embodies the spirit of a romantic, rebel, and rockstar. Her journey began in Glasgow, where she refined her craft at the School of Art, eventually gracing the stages of London Fashion Week, the wardrobes of stars like Kate Moss and Lady Gaga, and the walls of prestigious art galleries around the world. Known as the “Caledonian Queen of Cling,” she defied fashion norms with provocatively punk and original designs using counterculture materials like PVC and leather-infused jerseys with leather, gold lurex, sheer mesh, and metallics, many of which she has been repurposing for over two decades.
Pam champions the unconventional and proudly wears her principles, symbolised by ‘honour’ and ‘justice’ as tattoos. Her timeless creations transcend seasons, reflecting radical beauty and chaos at society’s core. Her almost four-decade career stands as a testament to her enduring influence. She champions the unconventional and the extraordinary, offering a lifeline to the underappreciated and marginalised, thriving in the midst of chaos, disruption, and disorder. She is a vivid embodiment of flamboyance, frenzy, and fearlessness.
Pam Hogg’s SS24 collection, titled ‘Apocalypse,’ will be featured as part of the official schedule of London Fashion Week this September, in collaboration with Fashion Scout. The finale is set to symbolise the return of the Goddess, embodying beauty and harmony across all races and beliefs. It signifies an end to conflict and avarice.
Dedicated to the late Sinead O’Connor, the collection was inspired by a striking vision of O’Connor enduring a fate similar to that of Joan of Arc, facing execution by burning at the stake. As Pam embarked on “Apocalypse,” a theme resonating with the world’s current state, thoughts of O’Connor persisted. The shocking news of her untimely passing abruptly refocused Pam’s attention once more. Sinead’s rendition of “Trouble of The World” became a focal point of deep emotion and prompted Pam’s choosing of her voice as the opening for the show—a voice that will eventually be heard and understood.